PRSA’s Public Relations Professional of the Year Award honors the individual who represents the best in public relations for 2007.

Who inspires you to be a better PR professional? As you prepare your Silver Anvil entry, we ask that you take a moment to think of the individual who stands out from the crowd in having made exceptional contributions to a program, or to our profession. Who has created success stories, time and time again, with high-level management function along with the ability to establish beneficial relationships between organizations and the public?

Don't miss this opportunity to nominate a worthy candidate for one of PRSA's most prestigious awards.

Judging Criteria:

This award represents the definition of public relations as demonstrated by a public relations practitioner in a given year — specifically the management function that establishes mutually beneficial relationships between an organization and the public on whom its success or failure depends.

In a given year, the recipient must likewise have demonstrated outstanding leadership/management skills, innovation and creativity in a project or program that was challenging and/or difficult in nature.

Judging Procedures:

All entries are reviewed and judged by PRSA’s Honors & Awards Committee. The Honors & Awards Committee also reserves the right to request that professionals submit an entry.

• Candidates must be nominated by someone in the profession, with support letters from no more than two other individuals who had knowledge and involvement of/with the extraordinary individual’s accomplishment/contribution. (No one individual may endorse more than one candidate.)
• Provide a two-page summary of the accomplishment in a given year in clear, complete and concise terms that illustrates why the candidate warrants further evaluation by the grading individual/team.