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 Monday, October 25

More Than 200 Years of PR Experience Featured at Annual Legends Luncheon

The highly anticipated annual Legends Luncheon on Monday, Oct. 25, at the 2004 PRSA International Conference, honored the PR leaders who have refined and defined the profession. [Read more.]


 Donald Trump

Public relations trumps advertising: the Donald

New York (October 24, 2004) - Before an overflow crowd of more than 4,000 PR professionals and students at the opening General Session of the 2004 PRSA International Conference on Oct. 24, Donald Trump credited savvy public relations for saving his struggling financial empire in the early 1990s. [Read more.]

 Larry King

King For A Day: Legendary CNN Broadcaster Delights PRSA Attendees

New York (October 26, 2004) - Larry King entertained PRSA International Conference attendees with tales from his childhood in Brooklyn to interviews with personalities ranging from Pamela Anderson to every U.S. President since Gerald Ford.

The CNN host helped close the Conference on a high note on Tuesday, Oct. 26, by discussing his respect for PR professionals and providing an inside look at his interviewing process. [Read more.]

 Alan Hevesi

"Best thing to do is to get out ahead of the reform,"
Hevesi advises PR pros at the 2004 International Conference Special Issues Session

NEW YORK (October 26, 2004) – What's the future of responsible corporate and government management and how can we as communicators support it? Since Alan Hevesi was elected New York State Comptroller in 2002, and trustee for more than $115 billion in employee retirement plans, he has been a vocal advocate of reform and accountability in government. In addition, he has been a leader in calling for corporate transparency, most recently by joining with the California Public Employee Retirement System and other major pension funds in pressuring corporations, including Safeway, Walt Disney and Citicorp, to install more responsible boards of directors. [Read more.]

 Ken Auletta

Auletta: Change is necessary in journalism today

NEW YORK (October 28, 2004) – Media outlets continue to make headlines this year. Among the high-profile misdeeds: scandals involving inflated circulation figures; reporter Jack Kelley's alleged deceptions at USA Today; the CBS/Dan Rather memo flap involving President Bush's service record; and allegations of sexual harassment by a female Fox producer against the network's star pundit Bill O'Reilly. Meanwhile, several polls show that the media's credibility continues to erode in the eyes of the American public. [Read more.]



 Saturday, October 23


Conference Bulletin:


Conference News:
Live From the Exhibition Hall!

Listen to interviews live from the Medialink booth in the Exhibition Hall at the 2004 PRSA International Conference.

New This Year!

Meet the National Media

Get it straight from the individuals who make the news decisions for the world from the media capital of the world. Three panels featuring:

  • Major network TV producers
  • National news and business magazine editors and reporters
  • National newspaper editors,reporters and wire service representatives

Click here for more details.

The Strategist

Eye on the News:
An Interview With The New Yorker's
Ken Auletta

Ken Auletta's journalism career dates to his sophomore year at the State University of New York at Oswego. Until that point, academics didn't matter. "I had been a juvenile delinquent," says Auletta, who grew up in Brooklyn's Coney Island. "The only reason I went to school was to play sports."
[Read more]

Broadway Beckons

Want to catch a Broadway Show, Concert, Opera or Ballet while in NYC? PRSA staff have gathered electronic resources to help you select that perfect performance and purchase tickets. Enjoy!
Click here for details.

PRSA Store

Featured Product:

PRSA Leather Backpack

Available online and at the on-site PRSA Store in the Exhibition Hall - Americas Hall I, 3rd Floor.