Meet the National Media
Added Workshop!
"Straight Talk about Blogs and PR"
Tuesday, October 26
8:30 - 9:45am
Madison Suite
In public relations, blogs can either be your best friends or your worst enemies -sometimes both! Members from the International Association of Online Communicators (IAOC) present three very different views on blogging and public relations. Learn about how blogs work, how they can hurt you, how to influence them and how to manage the time they require.
Moderator:
Steve O'Keefe, executive director, Patron Saint Productions,
professor of Internet public relations, Tulane University
Panelists:
B.L. Ochman, director and blogmaster, whatsnextonline.com
Steve Rubel, vice president, CooperKatz & Company, blogmaster, micropersuasion.com
If blogs are the media future, don't miss the NOW of media as represented by the 2004 International Conference Meet the Media Panels:
"Meet the Media Panel: Major Network Television Show Producers"
Monday, PD Set #5: 2:15pm - 3:30pm
Trianon Ballroom
No place in the world can offer closer access to the world's top media outlets than the Big Apple. Whether it's morning wake-up, daytime talk or late-night comedy, securing a spot on a national program offers tremendous visibility. Come listen to a panel of senior producers from national television shows discuss how to make your pitches turn into television airtime.
Jan Schillay, senior producer, "Live! With Regis and Kelly," New York, NY
Eliana R. Salzhauer, talent executive, "Late Show with David Letterman," New York, NY
Tommy Crudup, talent executive, "The Tony Danza Show," New York, NY
plus A representative of NBC's "Today" Show
Moderator:
Jeanne Salvatore, 2004 PRSA International Conference Host Committee chair, vice president consumer affairs,
Insurance Information Institute, New York, NY
Sponsored by Scripps Network and the Tri-State District
"Meet the Media Panel: National Newspaper Editors and Reporters, and Wire Service Representatives"
Tuesday, PD Set #6: 8:30am - 9:45am
Trianon Ballroom
Senior editors detail what it takes to meet the world's top media outlets' standard for coverage. Uncover the types of stories they seek out, the kind of information that commands newsroom attention and how and when to approach.
Patrick M. Fitzgibbons, editor-in-charge, equities, Reuters America, New York, NY
Larry Ingrassia, business and financial editor, The New York Times
Eben Shapiro, deputy editor personal journal, The Wall Street Journal
Anne Somerlath, assistant business editor and AP financial news chief, Associated Press, New York, NY
Moderator:
Burt Wolder, president PRSA-NY, head of communications,
Mellon Human Resources & Investor Solutions, New York, NY
Sponsored by the Tri-State District
"Meet the Media Panel: National News and Business Magazine Editors and Reporters"
Tuesday, PD Set #7: 2:15pm - 3:30pm
Gramercy A
With their giant circulation bases, national news weekly and business weekly magazines have the power to influence millions of readers with news ranging from business and politics to travel and entertainment. Hear from top editors and writers as they reveal the content behind pitches that catch their eye.
Lisa McLaughlin, senior features reporter, Time, New York, NY
Vicky Hallett, features reporter, U.S. News & World Report, New York, NY
Toddi Gutner, associate editor, Business Week, New York, NY
Lisa Miller, society editor, Newsweek, New York, NY
Moderator:
Irene Mazlowski, APR, PRSA Tri-State District Chair, president, Irene Mazlowski Associates
Sponsored by the Tri-State District
Seating for all workshops is offered on a first-come, first-served basis.
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