Coffee and Conversations

Start your day with a hot cup o' joe and a revealing look into the evolving world of social networking. Join us as leading social networking innovators and best-selling authors Paul Gillin and Larry Weber offer their insights into the most effective ways to engage and build relationships with online audiences through social media strategies and techniques.

Paul Gillin, principal, Paul Gillin Communications and author of "The New Influencers: A Marketer's Guide to the New Social Media"

"Mr. Gillin makes a persuasive case for companies' reaching out to bloggers - a strategy that political campaigns and film studios have pioneered. Consumers are increasingly turning away from print media, skipping TV commercials and ignoring 1990s-style cost-per-thousand banner ads. But they are still seeking information, and many are embracing social media."

       - David Price, The Wall Street Journal, July 11, 2007

Larry Weber, founder, Weber Shandwick Worldwide; chairman, W2 Group; and author, "Marketing to the Social Web: How Digital Customer Communities Build Your Business"

"Larry Weber provides a simple and effective roadmap of the new customer information highway. 'Marketing to the Social Web: How Digital Customer Communities Build Your Business' is a valuable tool that will give everyone the CONIDence and know-how to compete in this fast-growing marketplace of ideas."

- Steve Harris, vice president, Global Communications, General Motors Corporation