PRSA 2007 International Conference Blog: www.prsaconf07.info

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Friday:

Plan to attend the Pre-Conference Volunteer Day, hosted by the Philadelphia Chapter on Friday, October 19, 2007.

Monday:

Start your day with a hot cup o' joe and a revealing look into the evolving world of social networking. Join us as leading social networking innovators and best-selling authors Paul Gillin and Larry Weber offer their insights into the most effective ways to engage and build relationships with online audiences through social media strategies and techniques.

Monday Luncheon:
Agency Public Relations: The View from the Top
11:45 a.m. - 1:15 p.m.

Join us as key executives share the stage to discuss the latest public relations industry trends and issues that are shaping the agency world - consolidation, proliferation of media, the talent challenge, globalization, navigation of the "Green Tide" and other issues that are keeping you awake at night.

Tuesday:

11:45 a.m. - 1:15 p.m.

Join us for an enlightening keynote luncheon with Brian Tierney, Esq., chief executive officer, Philadelphia Media Holdings and publisher of The Philadelphia Inquirer and Philadelphia Daily News. Tierney, a nationally recognized expert in branding, marketing and advertising, as well as an accomplished entrepreneur, will be sharing his insights.

Next, take part in an interactive panel, Exploring the Evolving World of Media, featuring senior business leaders from our nation's top media outlets. Learn how news will be delivered in the future and the most effective ways to navigate this new terrain.

Sponsored by:

Tuesday:
1st Annual Pharmaceutical Public Relations Symposium
9:30 a.m. - 3:30 p.m.

Presented by:

With continued attacks on the reputation of drug companies as well as the pharmaceutical industry as a whole by media, politicians, the public and Hollywood, there is a pressing need for industry collaboration. Hear compelling presentations and participate in lively discussion and debate relating to the public problems that the pharmaceutical industry currently faces.

College of Fellows Mentoring

No matter how experienced you are, learn more and glean valuable career and work advice from PRSA's most distinguished professionals. Sign up for one-on-one mentoring sessions:

Sunday, October 21, 2007: 4:00 p.m. - 5:30 p.m.
Monday, October 22, 2007: 7:30 a.m. - 9:00 a.m.

For more information on College of Fellows Mentoring, visit: www.prsa.org/leadership/cof/conferencementoring.html.