Luncheon
Monday, October 22, 11:45 a.m. - 1:15 p.m.

Keynote Speaker -
Karen Hughes
Under Secretary, Public Diplomacy and Public Affairs

There perhaps has never been a time where public diplomacy has had more importance. As Under Secretary of State for Public Diplomacy and Public Affairs, Karen P. Hughes leads efforts to engage American diplomacy to counter ideological support for terrorism around the world. Her session "Waging Peace - the New Paradigm of Public Diplomacy" explores the intersection of public relations and public service to implement effective public diplomacy. Faced with the challenges of a new communications environment, both public and private sectors share a common mission to engage new media and technologies, which are rapidly changing the nature of global discourse.

In her role, Ambassador Hughes is developing a comprehensive public diplomacy plan built on three strategic objectives: to present a positive vision of hope and opportunity rooted in American ideals; to confront ideological extremism by empowering mainstream voices to exhibit respect for Muslim cultures and contributions; and to foster commonality of values and interest between Americans and other cultures throughout the world. As Undersecretary, she oversees the State Department's bureaus of Educational and Cultural Affairs, Public Affairs, and International Information Programs, and participates in State Department foreign policy development.

Ambassador Hughes' current work in public diplomacy and public affairs follows her experience as a longtime advisor to President Bush. She served as counselor to the president for his first 18 months in the White House where she was involved in major domestic and foreign policy issues, led the communications effort in the first year of the war against terror, and managed the White House Offices of Communications, Media Affairs, Speechwriting and Press Secretary. She is the author of "Ten Minutes from Normal," the story of her experiences working for President Bush, and she helped write the president's autobiography, "A Charge to Keep."

Her impressive career includes working as a television news reporter for KXAS-TV, the NBC affiliate in Dallas/Fort Worth. She is a Phi Beta Kappa and summa cum laude graduate of Southern Methodist University, where she earned degrees in English and Journalism.

Monday Luncheon
Agency Public Relations: The View from the Top

Join us as key executives share the stage to discuss the latest public relations industry trends and issues that are shaping the agency world — consolidation, proliferation of media, the talent challenge, globalization, navigation of the “Green Tide” and other issues that are keeping you awake at night.

Meet powerful leaders of highly successful international agencies and learn how they approach the future in our ever-evolving business world. Gain insights and strategies that you can use to make an impact and advance your leadership.

Moderator:

K.C. Brown

Vice President, Cision US, Chicago, IL

Sponsored by:

Panelists:

Marcia Silverman
Global CEO, Ogilvy PR Worldwide
Ogilvy Public Relations Worldwide is a leading global marketing communications firm with offices in more than 60 cities around the world. In its 26th year, Ogilvy PR provides strategic public relations counsel to a variety of clients across its consumer marketing, corporate, health care, technology, public affairs, social marketing and entertainment practices. The agency also offers biotechnology and government affairs expertise through its subsidiaries, Feinstein Kean Healthcare and Ogilvy Government Relations, respectively. Ogilvy Public Relations Worldwide is part of the WPP Group, one of the world's largest communications services organizations.

Fred Cook President & CEO, GolinHarris GolinHarris is a leading public relations agency offering a distinctive combination of global resources and personalized service in the Americas, Asia Pacific, Europe and the Middle East. Clients include Bristol-Myers Squibb Company, Dow Chemical Company, McDonald’s Corporation, Nintendo of America Inc., Orange, Texas Instruments and Toyota Motor Sales USA, Inc. GolinHarris celebrated its 50th anniversary in 2006, and is proud to have been selected as 2007 Large PR Agency of the Year in the PRWeek Awards, PRWeek Magazine’s 2007 Editors’ Choice and Large Agency of the Year by The Holmes Report.

Ray Kotcher
CEO, Ketchum
A communications innovator, Ketchum ranks among the largest global public relations agencies, operating in more than 50 countries. With five global practices – Brand Marketing, Corporate, Healthcare, Food and Nutrition and Technology – and specialty areas that include Concentric Communications (experiential marketing, events and meetings), Ketchum Entertainment Marketing, Ketchum Global Research, Ketchum Sports Network, Stromberg Consulting (change management and workplace communications) and The Washington Group (lobbying and government relations), Ketchum leverages its marketing and corporate communications expertise to build brands and reputations for clients.

Patrice Tanaka
Co-Chair, Chief Creative Officer, CRT/tanaka
CRT/tanaka is an award-winning public relations and marketing firm, known for creative solutions and workplace culture. The agency was formed in 2005, when Carter Ryley Thomas acquired New York consumer PR agency Patrice Tanaka & Company, to form one of the top independent agencies in the country. Headquartered in Richmond, Va. and New York, with offices in Los Angeles and Norfolk, Va., CRT/tanaka specializes in three practice areas – Consumer, Corporate and Health. CRT/tanaka has been recognized with more than 260 national and regional awards for its strategic counsel, creativity and workplace culture. Clients include Sprint, Target Stores, Atkins Nutritionals, Capital One, Charles Schwab & Co. and Girl Scouts of the USA.