Celebrating 60 Years of Leadership and Legacy -
In Collaboration with PRSA's College of Fellows

Tuesday Luncheon, October 23, 11:45 a.m. - 1:15 p.m.

Keynote Speaker -
Brian Tierney, Esq.
Chief Executive Officer
Philadelphia Media Holdings and publisher of
The Philadelphia Inquirer and Philadelphia Daily News

Brian Tierney, Esq., chief executive officer of Philadelphia Media Holdings and publisher of The Philadelphia Inquirer and Philadelphia Daily News is a nationally recognized expert in branding, marketing and advertising, as well as an accomplished entrepreneur.

Philadelphia Media Holdings, is comprised of a diverse group of investors including civic, labor and corporate leaders, entrepreneurs and private investors who share a commitment to high quality, locally-owned journalism. Tierney's leadership marks the first time the papers are under private ownership since 1969.

Tierney has a distinguished record building brands, increasing revenue, creating new advertising and promotional vehicles and exploring untapped marketing opportunities for some of the largest corporations in the United States such as Commerce Bank, PECO Energy, Independence Blue Cross, IBM and Deloitte Consulting.

He has developed advertising and marketing strategies for clients as diverse as The Walt Disney Company, The University of Pennsylvania, Marriott Hotels and Verizon, for whom his agency created award-winning advertising campaigns featuring actor James Earl Jones.

Tierney is also a long-time PRSA member and leader. Tierney has launched several successful advertising and public relations companies, including T2 Group and Tierney Communications, which he grew to $275 million in billings and sold to the Interpublic Group of Companies. The firm remains one of the largest advertising agencies in the mid-Atlantic region.

He serves on the board of NutriSystem, as well as several privately held businesses including Epitome Systems and RelationServe Media, Inc. In 2002-2003 he was Entrepreneur in Residence at the Wharton School of the University of Pennsylvania. Balancing business commitment with community involvement, Tierney has served on the boards of numerous nonprofit organizations including the Kimmel Center for the Performing Arts, Thomas Jefferson University, Greater Philadelphia Chamber of Commerce, Episcopal Academy and the University of Pennsylvania Museum.

He has received awards for his service from organizations such as the National Adoption Center, City Year, Big Brothers/Big Sisters and the Boy Scouts, as well as industry-related honors.

Exploring the Evolving World of Media
Take part in an interactive panel featuring senior business leaders from our nation's top media outlets to discuss the rapidly evolving media landscape. Learn how news will be delivered in the future and the most effective ways to navigate this new terrain.

Moderator:

Sponsored by:

Concetta Stewart, is dean of the School of Communications and Theater at Temple University where she teaches courses in telecommunications, policy and organizational communication.

Panelists:

Jane Seagrave is vice president of new media markets and director, AP Digital, a division of The Associated Press that licenses news and information to commercial Web sites, wireless services, intranets and desktops, and other interactive applications all over the world.

David Daugherty, Ph.D. is vice president, research, Newspaper Division, Gannett Company, a leading international news and information company. In the U.S., Gannett publishes 85 daily newspapers and operates 23 television stations with a market reach of more than 20.1 million households.

Andrew B. Davis, president and executive director of the American Press Institute (API), the newspaper industry's executive education and research center training more than 1,000 newspaper leaders each year. API's Newspaper Next project is researching and testing viable new business models for the newspaper industry.