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Track1 : Innovative Strategies
Sunday, October 21, 2007 |
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2:30 p.m. - 3:45 p.m.
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Embracing a Culture of Innovation for Business Success
Marianne Allison,
APR, executive vice president and chief innovation officer,
Waggener Edstrom Worldwide
Innovative products are important, but a culture of innovation is a “must.” Take a revealing look at the role of communication in leading change and guiding employees from discovery to inspiration.
Management & Leadership
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2:30 p.m. - 3:45 p.m.
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Public Relations Showcase: From Media Relations and Transparency, to Technology's Impact
Michelle Hinson,
APR, Director, Development,
Institute for Public Relations
Angela Jeffrey,
APR, Fellow PRSA, Vice President,
VMS
Tina C. McCorkindale,
APR, assistant professor,
Cal Poly Pomona
David Michaelson, Ph.D.,
APR, President,
Echo Research
Julie O'Neil, professor,
Texas Christian University
Brad Rawlins,
APR, professor,
Brigham Young University
Don W. Stacks, Ph.D., professor, School of Communication,
University of Miami
Samuel Terilli, assistant professor,
University of Miami
Marcia Watson DiStaso,
APR, assistant professor,
Pennsylvania State University
Donald K. Wright,
APR, Fellow PRSA, Professor of Public Relations,
Boston University
Research roundtable presentations:
"Technology's Impact on Communication," Donald K. Wright, professor, Boston University; and Michelle Hinson, professor, Institute for Public Relations "Linking Public Relations Tactics to Long-Term Success," Julie O'Neil, professor, Texas Christian University."Exploring the Link Between Volume of Media Coverage and Business Outcomes" Angela Jeffrey, vice president, VMS; David Michaelson, founder, David Michaelson & Company; and Don W. Stacks, professor, University of Miami."Measuring the Relationship Between Organizational Transparency and Trust," Brad Rawlins, professor, Brigham Young University."Corporate Bloggers and the Commercial Speech Legal Blog," Samuel A. Terilli, professor, University of Miami; Paul D. Driscoll, professor, University of Miami; and Don W. Stacks, professor, University of Miami.
Research
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2:30 p.m. - 3:45 p.m.
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Results Through Values: The Makings of a Cultural Revolution
Alan J. Hilburg, president and CEO,
Hilburg and Associates
José Marmol, vice president, Corporate Communications,
Banco Popular Dominicana
What effect did a “results through values” initiative have on one financial institution? Through an interactive case study, examine the paradigm shift of internal communications from tactical to strategic organizational communications. Discover how organizations make decisions and the role values play.
Management & Leadership
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2:30 p.m. - 3:45 p.m.
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Think the Press Release is Dead? Think Again
Greg Jarboe, founder,
seo-pr
Paolina Milana, vice president, Marketing & Media Relations,
Market Wire
Eric Schwartzman, managing director,
Schwartzman & Associates, founder and chairman, iPressroom
Sara Skerik, vice president, Distribution Services,
PR Newswire
Laura Sturaitis, vice president, New Media Development,
Business Wire
Savvy public relations pros are taking news releases to new heights. This teleseminar explores a new press release format for the Web that combines text, captioned photos, audio and video on-demand and pre-approved quotes for busy journalists filing on deadline and citizen journalists who may never call you for comment.
Media Relations
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The value of PRSA has been and will continue to be education. Education of the next generation of professionals as well as making certain that active practioners of the profession remain up to speed with changes and challenges and the evolution of our industry. I think of PRSA as the fount of knowledge for all of us. It is the central place that continues to educate us on how we can advance our individual careers as well as the profession in general.
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Matt Harrington,
President,
Edelman New York |
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