Expand your knowledge with four jam-packed days of 100+ Professional Development sessions, including Master Classes and Silver Anvil Case Studies, on topics that you need to know now.

Sessions are designed for optimal learning at all career levels:

Track 1: Innovative Strategies - Sessions will address the latest strategies in leadership, management, planning, research, relationship, reputation, sustainability, communications and integrated communications.
Track 2: Effective Tactics and Techniques - Sessions will address proven tactics and techniques in core communications, media relations, green marketing, measurement and emerging technologies and social media.
Track 3: Specialization and Practice Areas - Targeted sessions, including Professional Interest Section sponsored programming, will focus on expertise specific to audiences, industries, emerging trends and multicultural communities.
Track 4: The Connected Profession - Sessions will address the vital components that connect public relations professionals and help them engage together as a community on ethics, diversity, education, current issues, advocacy and Accreditation.
 
We’ve gathered some of the leading experts in the field for this year’s Conference. Here’s a sampling of 2008’s speaker lineup:
Julie Hamp, APR, PepsiCo; Mark Hass, MS&L; Steve Harris, General Motors; Tony Cervone, General Motors; Jeffrey Graham, The New York Times; Shonali Burke, ASPCA; Katie Delahaye Paine, KD Paine & Partners; Donald Wright, Ph.D, APR, Fellow PRSA, Boston University; Jeff Rubenstein, Sony Computer Entertainment America; Jon C. Iwata, IBM; Roger Bolton, APCO Worldwide, Toni Simonetti, GMAC; Paolina Milana, Marketwire; Anthony D’Angelo, APR, Magna Powertrain; Gary F. Grates, Edelman Change; Peter Himler, Flatiron Communications; Lee Odden, TopRank Online Marketing; Rob Key, Converseon; Steve Shannon, BurrellesLuce; Ralph Oman, The George Washington University Law School; John Deveney, ABC, APR, Deveney Communication; Heidi Sullivan, Cision US; Jay Krall, Cision US; Jean Gonsoulin, GolinHarris; Willetta Willis-McGhee, FH Digital; Brad Lang, Fleishman- Hillard; Laura Sturaitis, Business Wire; Greg Jarboe, SEO-PR; Larry Thomas, Medialink Worldwide Incorporated; Michael McDougall, APR, Bausch & Lomb; Mike Pina, Automobile Association of America (AAA); Kami Watson Huyse, APR, My PR Pro; Amanda L. Ray, Fleishman- Hillard, Inc.; Daryl McCullough, PainePR; Richard Woods, Capital One; David Rockland, Ketchum Communications; Edna Z. Ruano, New America Alliance; Paul Gillin, author; Andy Gilman, CommCore Consulting Group; and Helen Wagner, 3M.
 
View complete workshop details.