Monday, November 9, 2009 3:45 p.m. - 5:00 p.m.
Social Media and the PR (R)evolution: It’s Not Just PR AnymoreDeirdre Breakenridge, president and director of communications,PFS Marketwyse, author of “Putting the Public Back in Public Relations”
Juliette Powell, co-founder, The Gathering Think Tank, author of “33 Million People in the Room”
Ariel Hyatt, founder, Ariel Publicity & Cyber PR, author of “Music Success in Nine Weeks”
Joseph Jaffe, president, Crayon, author of “Join the Conversation”
Drapeau, Director of Innovative Social Engagement, Microsoft
Your company is willing to embrace social media. Now how do you move your organization to the next social media plateau? This diverse panel of experts will speak to all the moving parts that make up a successful integrated social media campaign, including planning, communication channels, best practice execution, monitoring and easurement, and the changing roles of the communication professional. Pose questions and concerns regarding your social media efforts, including how to encourage your organization's executives to further invest in PR 2.0 and social media strategies.
Communicating with Diverse and Emerging CommunitiesRebecca Feaster, president, Feaster and Associates
As a communicator, you may sometimes be the default demographic expert for your organization, responsible for crafting a compelling message that will resonate with people from different countries and generations. Regardless of where we work, our communities today are more diverse than they were 25 years ago, and will be even more diverse in the future. This session will help communicators think about the different cultures and generations that we tell our story to, and will help communicators understand the nuances of working with different generations and diverse ethnic groups, leading to greater mutual understanding.
Persuasive Media Relations: The Key to Reaching All Your PublicsJohna Burke, vice president, BurrellesLuce
Rebecca Rose-Markarian, APR, director, audience engagement, The Buddy Group
A carefully conceived and executed media relations program is essential to generating coverage of your organization's story in both the traditional and new media.Join the discussion about the media challenges inherent in this tech-driven world, and examine a case study that reveals the facets of effective media-relations development and implementation.
Sponsored by: Counselors Academy
How to Tackle the Three Toughest Issues Facing PR Counselors TodaySydney Ayers, APR, president and CEO, Ayers Public Relations
Joel Curran, APR, senior vice president and managing director, Manning Selvage & Lee
Tom Gable, APR, Fellow PRSA, founder and CEO, Gable PR
Sponsored by: Educators Academy
Publish or Perish: Tips on Starting Your Scholarly Research AgendaModerator: Deborah Ann Worley, Ph.D., APR, professor of communications, Indiana State University
Jeanette Drake, Ph.D., APR, Fellow PRSA, chair and associate professor of communication, The University of Findlay.
Suzanne Fitzgerald, Ph.D., APR, Fellow PRSA, professor and chair, department of public relations and advertising, Rowan University
Tina McCorkindale, Ph.D., assistant professor of communications, California State Polytechnic University at Pomona
Terri Johnson, ABC, APR, associate professor of journalism, Eastern Illinois University
Sponsored by: Environmental Section
Creating a Clear Voice for Green CommunicationsJudith Webb, APR, principal, J. Webb PR
Just how "green" literate are you? Does your language extend beyond the all-tootypical "greenwash" and "green fatigue"? Entering the sustainable conversation in a credible manner requires knowledge of sustainable principles, industry and competitor positions, and regulatory considerations. Learn what to say and how to say it using USGBC and others as examples. Relate your client's situation to broader sustainable issues, and learn how to illustrate the value of transparency to reputation management.
Sponsored by: Entertainment and Sports Section
Celebrities as Brands: How to Work With Celebrities and Talent; Where Celebrity Media and Culture Is Headed in 2010Rita Tateel, founder and president, The Celebrity Source, Inc.
Rachel McAllister, president, MPRM
Lynda Dorf, vice president, corporate communications, Dick Clark Productions
Jessica Herndon, writer-reporter, People
Sponsored by: Travel & Tourism Section
Strategic PR for Travel/Hospitality IndustryKaren Gee-McAuley, executive vice president, BLAZE
Craig Rexroad, president, BLAZE
From ROI to KPI: Practical Solutions to Measurement ConundrumsShonali Burke, ABC, consulting principal
Kleenex — Let It Out: The MovieErin S. Weinberg, managing partner, Taylor
How does a well-known and respected brand elevate consumer perception to well-known and loved — using only public relations strategies and tactics? Discover how a unique 40-minute documentary, "let it out®: the movie," broke through the traditionally cluttered space of the 2008 Olympic Games, and resulted in hundreds of thousands of people viewing the movie trailer and film, and media coverage in excess of 300,000,000 impressions. Walk away with an understanding of how to recreate an existing platform to support your brand initiatives.