Tuesday, November 10, 2009 9:30 a.m. - 10:45 a.m.
I’ll Take the Corner Office: Strategies for Success in the Workplace for Millennials in PREllen LaNicca Albanese, executive vice president, CRT/tanaka
Debbie Myers, executive vice president, general manager, CRT/tanaka
Kim Blake, senior account executive, CRT/tanaka
Sponsored by: New Professionals Section
View From the Top: How Young Talent Can Stand OutRon Culp, partner and managing director, Ketchum
How do you keep your boss informed of your successes (without being obnoxious)? How do you get help from management in reaching your goals? Learn what senior leaders of the public relations profession recommend in order for young practitioners to succeed. Get recommendations from top agency and corporate leaders, and hear from young professionals who are progressing well in their public relations careers.
Building Relationships with the DigeratiKami Watson Huyse, APR, principal, My PR Pro
Matthew Henry, blogger, Childsplayx2
Jason Avant, blogger, Dad Centric
Fran Stephenson, director, corporate communications, Rackspace
How do you relate with online influencers — as media, enthusiasts, rock stars or all three? Join a lively discussion about companies who have successfully navigated online communities to connect with influencers and garner measurable results. Hear from the influencers themselves about what works and what doesn't in the online environment. Also learn how to pitch online influencers without getting flamed, and how to formulate winning strategies and tactics for the online space.
Don’t Be Controlled by the Conversation, CONTROL the Conversation: Today’s Aggressive PR TacticsMichael Pranikoff, PR Newswire, director of emerging media
Becky Carroll, marketing faculty, UC San Diego Marketing
The blazing speed of communications and messaging today means that there is no room for reactionary communications. Discover why it's important to have an aggressive communications plan, what the key points are to staying focused,and how to be most effective with your communications to influence the conversation. Learn from examples of both successes and false steps.
Sponsored by: Employee Communications Section
Ground Zero on the Financial Crisis: Internal Communications and the Collapse of WaMuKaren Horn, founder, Horn Communication LLC
Get a firsthand look at the country's financial crisis from an executive who had a front row seat in the largest bank failure. Walk away with a model for employee communications during a company crisis or corporate disintegration. Hear personal and professional lessons related to the communications profession and the communicator's role in a corporation.
Sponsored by: Public Affairs and Government Section
The Joint Information Center (JIC) and Media Relations During Domestic IncidentsTrahan, President & CEO, Trahan & Associates
Lauri-Ellen Smith, APR, special assistant to the sheriff, Jacksonville, Florida Sheriff’s Office
Sponsored by: Counselors to Higher Education Session:
Strategically SocialCharlie Melichar, vice president, public relations and communications, Colgate University
Luanne Lawrence, vice president for university advancement, Oregon State University
Way Beyond Research 101 — Better Engagement Through “Voice of the Stakeholder”Henry J. DeVries, APR, marketing faculty, UC San Diego Marketing
Chris Stiehl, marketing faculty, UC San Diego Marketing