Tuesday, November 10, 2009 11:15 a.m. - 12:30 p.m.
Maximizing Social Media Strategies to Your Organization’s BenefitJack Holt, chief, Emerging Media
Lt. Jennifer Cragg, new media directorate, Office of the Assistant Secretary of Defense for Public Affairs
Brian Natwick, general manager, The Pentagon Channel and acting director,
How do you create effective strategic communication planning and utilize the best social media strategies and techniques for your organization? Gain valuable experience from the Department of Defense's lessons learned from their involvement in emerging media since 2006. Understand the importance of using specific social media tools and when, benefiting from social collaboration and understanding the value of networks.
Developing a Strategic Mindset: How to Become a Trusted, Strategic AdvisorJames E. Lukaszewski, ABC, APR, Fellow PRSA, CCEP, chairman and president, The Lukaszewski Group, Inc.
Lukaszewski, Chairman and President, The Lukaszewski Group, Inc.
What’s the ROI on Your Press Release?Laura Sturaitis, senior vice president, media & product services, BusinessWire
Greg Jarboe, president, SEO-PR
Sponsored by: Multicultural Communications Section
The Evolution and the Future of Multicultural CommunicationsBill Imada, chairman and CEO, IW Group, Inc
Dora O. Tovar, president, Tovar Public Relations
Keisha Brown, senior vice president/general manager,, Lagrant Communications
Whether you're a novice or a seasoned public relations practitioner, whether your background in multicultural public relations is limited or strong, join us for an informative workshop on multicultural communications. Delve into the history of multicultural communication practices and practitioners, as well as the history ofthe Multicultural Communications Section. Understand how media changes, economic turbulence, and social shifts are affecting this area of public relations. Also, help launch the State of Multicultural PR project internally in PRSA.
Sponsored by: PRSA Jobcenter
How to Build Your Public Relations Career in a Challenging EconomyDon Spetner, executive vice president of Corporate Affairs, Korn/Ferry
Jenny Schade, president, JRS Consulting, Inc.
George Jamison, corporate communications practice leader, Spencer Stuart
CSR in a CSR-Challenged WorldSean Fitzgerald, partner/managing director, Ketchum
With the growing demand to cut costs and increase efficiencies, corporate social responsibility efforts may be challenged. This lecture discusses the three tracks that CSR is likely to take in 2009-2010: a deepening commitment by companies already doing it "right"; significant budget cuts by companies sponsoring a CSR campaign solely for reputation purposes; and a complete freeze by companies that have yet to see competitive benefits. Learn how to differentiate weak from strong CSR programs, and how to identify ways to increase competitive advantages through CSR.
Share and Share-a-bike: Humana Brings Bike-sharing to National Political ConventionsLinda Bernstein Jasper, assistant vice president, Coyne Public Relations
Sponsored by: LGBT Affinity Group
Air New Zealand’s Pink Flight 2008Sarah Miller-Reeves, public relations and sponsorship executive, Air New Zealand
Roger Poulton, vice president, Air New Zealand, The Americas
Marcy J. Walsh, vice president/general manager, Los Angeles, CRT/tanaka