Tuesday, November 10, 2009 3:30 p.m. - 4:45 p.m.
Keeping Employees Focused During Tough Economic TimesRobin Schell, APR, Fellow PRSA, senior counsel and partner, Jackson Jackson & Wagner
Stacey Smith, APR, Fellow PRSA, senior counsel and partner, Jackson Jackson & Wagner
Dramatically Increase Productivity by Slaying the E-mail MonsterHenry J. DeVries, APR, marketing faculty, UC San Diego Marketing
Michael Valentine, principal, Coffman Valentine & Associates
Lynn Coffman, principal, Coffman Valentine & Associates
Measuring the Impact of Social Media on your PR campaignsKye Strance, director of product management, Vocus
Marketing to Women — Consumers Become Co-brand ManagersKelley Skoloda, partner and director, Ketchum
Department of the Navy Environmental Program: Issues and Public Affairs ChallengesChristina S. Adams, APR, director, environmental public affairs, Department of the Navy, Navy Office of Information
The Department of the Navy's environmental strategy strengthens the vital link between its war fighting mission and its responsibility to safeguard the environment. Public affairs personnel work to foster transparency on environmental issues, advance partnerships "beyond the fence line" and engage the workforce on environmental stewardship matters. Take away guidelines to help maximize the environmental risk communication planning process, and develop an environmental public affairs litigation strategy.
Sponsored by: Food & Beverage
Building a Global Brand by Doing GoodJohn Huey, director of sustainability and environmental affairs, Delaware North Companies
Today there are more organizations being created, causes being supported, and celebrities, athletes and corporate spokespeople speaking out about everything from climate change to health issues and world hunger than ever before. A new activism has taken hold and that has translated into some remarkable efforts and programs that are building both personal and corporate brands. Consumers, government agencies and community groups expect that companies will not only be good neighbors, but they will contribute to making the world a better place. Learn how corporations and personalities are building their global brand by doing good work.
Powerful Ideas and Integrated Communications at the Heart of the “Go Red For Women” CampaignJennifer Pfahler, executive vice president, Edelman
Megan Lozito, senior communications manager, American Heart Association
When a Recession Hits, Reputation Matters More Than EverKathleen L. Lewton, APR, Fellow PRSA, principal, Lewton, Seekins & Trester
Steven V. Seekins, APR, Fellow PRSA, principal, Lewton, Seekins & Trester
A recession hits, and all too often the ax falls on reputation sustaining programs. Yet the response should be just the opposite. Investments in reputation should be maintained or increased because stakeholders are most likely to be loyal to trusted brands and companies during tough times. Get the data and information to make this case to management and to find creative new ways to marry reputation and marketing goals so that classic public relations strategies and tactics also deliver positive results.
Sponsored by: Marketwire
Way Above Water: Keeping Afloat During Turbulent Economic TimesSally Falkow, social media strategist, Expansion Plus
Edwin Stepp, PR director, Vision Media
Doug Dome, consultant, FLOR
The recent economic downturn claimed many companies over the past year, while others struggled just to stay afloat. But, with solid PR foundations and tactical plans in place, these three case studies – public, private and non-profit companies – will share their insights on how a sound PR strategy, integrating online and offline activities, has delivered lasting results. Hear first-hand how they used traditional and new media strategies to build a strong foundation that has carried them through tough times.