PRSA ICON 2023 Conference
ICON 2023

ICON 2023

Thank You, ICON 2023 attendees!
Please join us in Anaheim Calif. for ICON 2024!

Learn More

This fall, Nashville’s Gaylord Opryland Resort & Convention Center will conveniently be the setting for five co-located PRSA events designed for communications, public relations and marketing professionals and students.

  • PRSA ICON 2023
  • PRSSA ICON 2023
  • 2023 Health Academy Conference
  • 2023 Counselors to Higher Education (CHE) Senior Summit
  • 2023 Educators Academy Summit

All exclusively designed to enable attendees to learn the latest strategies and tactics, connect with your peers and discover new ideas.

Bundle discounts will offer savings on registration when you sign up for PRSA ICON 2023 as well as the 2023 Health Academy Conference, the 2023 Counselors to Higher Education (CHE) Senior Summit or the 2023 Educators Academy Summit. (P.S. CHE is also celebrating its 25th anniversary this year!)

Make the most of your travel budget by using one trip to attend two valuable conferences!

Already registered?
Navigate, network and participate in ICON event activities with the mobile app.

Download the App

 

Just one day at ICON is jampacked with opportunities for learning, networking and, yes, having fun.
See for yourself what it’s like at ICON 2023 in Nashville, Oct. 15-17!

A special ICON message from Michelle Egan, 2023 Chair of PRSA


Build and grow lifelong friendships and expand your professional community while exploring all that Music City has to offer.

  • Join colleagues, friends and communications students in making contacts, and exploring general sessions, breakouts and exhibits from partners and sponsors.
  • Get ready for a vibrant in-person program packed with education, thought leadership, networking, business solutions, exhibits and healthy fun!
  • Maximize your ROI when you gain practical skills, insights and ideas in the 50+ scheduled professional development programs.
  • Monitor the latest strategies and tactics that today’s top public relations, marketing  and communication pros use.
  • Widen your influence and develop lifelong relationships with your peers — network with the best in the business.
  • Tailor your ICON experience to your career level, sector and specialization by attending a variety of sessions.
  • Not a member of PRSA? Your ICON registration includes a one-year membership.

Need more reasons and managerial support to attend ICON 2023?

Download a Letter to Your Manager from PRSA CEO

Important Notice: Beware of Unauthorized Hotel Room Offers
We hope you're as excited as we are for PRSA ICON 2023! As the event approaches, we want to ensure your experience is hassle-free and enjoyable. Unfortunately, there have been reports of unauthorized hotel room offers, commonly known as "room poachers," targeting our audience.
 
Please be vigilant and beware of these unauthorized solicitations. Room poachers often claim to be affiliated events and may offer discounted hotel accommodations. However, they are not authorized partners, and booking through them could lead to potential issues, including: 
 
1. Unconfirmed reservations. 
2. Unexpected additional fees. 
3. Lack of support in case of reservation changes or issues. 
4. The risk of providing personal and financial information to unverified sources. 
 
To secure your accommodations at the Gaylord Opryland Hotel & Convention Center for PRSA ICON 2023, we strongly recommend the following: 
 
1. Always book your hotel room through the official ICON 2023 hotel web link found here.  
2. Verify the legitimacy of any emails or phone calls claiming to offer special deals on accommodations by contacting the hotel directly at: 1(615)889-1000. 
 
Thank you for your cooperation in helping us maintain the integrity of PRSA ICON 2023. We can't wait to welcome you to an incredible event experience! 
ICON attendees
ICON attendees
ICON attendees
Schedule at a Glance

ICON 2023

Friday, Oct. 13 
2–7 p.m.ICON Registration
1 p.m.–7:30 p.m.Health Academy Section Conference Day 1*
2:30–8:30 p.m.PRSSA Student Conference Day 1**
4 p.m.–TBDCounselors to Higher Education Summit Day 1*
Saturday, Oct. 14 
7 a.m.–7 p.m.ICON Registration
7:30 a.m.–5:30 p.m.Health Academy Conference Day 2*
8 a.m.–8 p.m.Educators Academy Summit*
8:15 a.m.–TBDCounselors to Higher Education Summit Day 1*
8:30 a.m.–6:30 p.m.PRSSA Student Conference Day 2**
8:30 a.m.–4:30 p.m.ICON Pre-Conference Seminar*
Sunday, Oct. 15 
7 a.m.–12:15 p.m.Health Academy Conference Day 3*
7 a.m.–7 p.m.ICON Registration
8 a.m.–9 p.m.ICON Products & Exhibit Hall [Products & Exhibit Hall Closed 5–7 p.m.]
8 a.m.–12 p.m.ICON Pre-Conference Half Day Seminars
10 a.m.–6:45 p.m.PRSSA Student Conference Day 3**
1–2:45 p.m.ICON Opening General Session (Keynote Speaker: David Epstein)
3:15–4:15 p.m.ICON Professional Development Workshops Set 1
4:15–5 p.m.ICON Open Networking and Refreshments in the Products & Exhibit Hall
5–6 p.m.ICON Professional Development Workshops Set 2
7–9 p.m.ICON Opening Reception
Monday, Oct. 16 
8 a.m.–5 p.m.ICON Registration
8 a.m.–3 p.m.ICON Products & Exhibit Hall
8–9 a.m.ICON Continental Breakfast with the Exhibitors
9–10 a.m.ICON Professional Development Workshops Set 3
10–10:45 a.m.ICON Open Networking and Coffee with the Exhibitors
10 a.m.–7:15 p.m.PRSSA Student Conference Day 4**
10:45–11:45 a.m.ICON Professional Development Workshops Set 4
11:45 a.m.–1 p.m.ICON Open Networking Lunch
1–2:30 p.m.ICON General Session (Keynote Speaker: Michele Norris)
2:30–3 p.m.ICON Open Networking and Refreshments with the Exhibitors
3–4 p.m.ICON Professional Development Workshops Set 5
4:15–5:15 p.m.ICON Professional Development Workshops Set 6
5:15–7:15 p.m.ICON Diversity & Inclusion Reception
Tuesday, Oct. 17 
7:30 a.m.–11 a.m.ICON Registration
7:30 a.m.–11 a.m.ICON Products & Exhibit Hall
7:30–8:30 a.m.ICON Continental Breakfast with the Exhibitors
8:30 a.m.–12:30 p.m.PRSSA Student Conference Day 5**
8:30–9:30 a.m.ICON Professional Development Workshops Set 7
9:45–10:45 a.m.ICON Professional Development Workshops Set 8
11 a.m.–12:30 p.m.ICON Closing General Session - AI Keynote Salon

 

* Open to all. Additional registration fees apply.
**Open only to Students and Student Advisers
Schedule is subject to change without notice. Check back frequently for the most up-to-date schedule.

Agenda

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Speakers

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Registration Info

Conference Rates

PRSA ICON Professional Registration

  
 
Member$1,695
Nonmember$1,995*



 Pre-Conference Seminars

Note: Registration for the Pre-Conference Seminars is now closed.



Full Day
Saturday, Oct. 14
Half Day
Sunday, Oct. 15

  
Member and Non-Member Rate$695$495



* For attendees who meet eligibility criteria, the nonmember rate for ICON Professional Registration includes full paid National membership for one year. PRSA will send you an application after the Conference in October 2023.

See you in Nashville, Oct. 15 – 17, 2023!

Hotel & Travel

Hotel & Travel

Gaylord Opryland® Resort & Convention Center
Gaylord Opryland® Resort & Convention Center

Gaylord Opryland® Resort & Convention Center, the flagship of Gaylord Hotels®, is in Nashville, Tennessee — just 10 minutes from Nashville International Airport. The resort is easily accessible to Music City’s legendary attractions, including the Grand Ole Opry® , Ryman Auditorium® , Wildhorse Saloon® and the General Jackson® Showboat.


The discounted room block at Gaylord Opryland is now expired. Click here to book direct with Gaylord Opryland (pending availability) or here to explore other hotel options in the area



Please Note: Gaylord Opryland® Resort & Convention Center, is cashless throughout your experience.
The resort accepts credit card and mobile payments only, including front desk, food and beverage locations, special events and parking. Cash-To-Card kiosks are available to convert cash to gift cards accepted throughout the venue.
All retail outlets will continue to accept cash.




Nashville Welcomes PRSA

A creative melting pot that seamlessly stirs together rock, country, bluegrass, jazz, and more, Music City also blends in world-class art, award-winning cuisine, unique shops and boutiques, and outdoor activities to create an unforgettable experience filled with sweet southern soul. Allow Music City to draw you in and become a part of its song.

Learn More About Nashville!

 


 

Important Notice: Beware of Unauthorized Hotel Room Offers
We hope you're as excited as we are for PRSA ICON 2023! As the event approaches, we want to ensure your experience is hassle-free and enjoyable. Unfortunately, there have been reports of unauthorized hotel room offers, commonly known as "room poachers," targeting our audience.
 
Please be vigilant and beware of these unauthorized solicitations. Room poachers often claim to be affiliated events and may offer discounted hotel accommodations. However, they are not authorized partners, and booking through them could lead to potential issues, including: 
 
1. Unconfirmed reservations. 
2. Unexpected additional fees. 
3. Lack of support in case of reservation changes or issues. 
4. The risk of providing personal and financial information to unverified sources. 
 
To secure your accommodations at the Gaylord Opryland Hotel & Convention Center for PRSA ICON 2023, we strongly recommend the following: 
 
1. Always book your hotel room through the official ICON 2023 hotel web link found here.  
2. Verify the legitimacy of any emails or phone calls claiming to offer special deals on accommodations by contacting the hotel directly at: 1(615)889-1000. 
 
Thank you for your cooperation in helping us maintain the integrity of PRSA ICON 2023. We can't wait to welcome you to an incredible event experience! 
Sponsors

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SPONSORSHIP OPPORTUNITIES

Jay Goldberg
Sales and Brand Partnerships Director
James G. Elliott Company
j.goldberg@jgeco.com
O: (917) 421-9070 | C: (917) 733-3355

Mike Runkle
Manager, Chicago Office
James G. Elliott Company
m.runkle@jgeco.com
(312) 348-1210

 

 


ICON 2022 PHOTOS!

View the gallery!

 

Check out the resources offered by ICON 2022 exhibitors
in this user-friendly Partner Directory.

Download the PDF

 

 

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