Higher education communicators have a full course load, from dealing with the rise in massive open online courses (MOOCs) to preparing a campus-wide crisis communications program. The PRSA Counselors to Higher Education (CHE) Senior Summit offers creative approaches to keep your communication strategies and tactics cutting edge.
 
What is the CHE Senior Summit? Designed by the PRSA CHE Section, this event provides higher education public relations practitioners with the tools and techniques to approach the latest industry issues.
 
Why attend? Evolving existing programs with recent case studies and research, the senior summit tailors networking and learning opportunities to relevant topics gaining traction, such as crisis management, social media, and research and analytics.
  
Who's presenting?

Keynote speaker John C. Knapp, Ph.D., is president of Hope College in Holland, Mich., a distinguished, four-year liberal arts institution serving 3,300 students. The college is ranked among the nation's top 20 colleges for Best Undergraduate Teaching and receives the highest ratings for Undergraduate Research and Creative Projects by U.S. News & World Report. Prior to joining Hope College in 2013, Dr. Knapp was the founding director of Samford University's Frances Marlin Mann Center for Ethics and Leadership.
  
 
 
Keynote speaker David L. Perry is assistant vice president for safety and chief of police for Florida State University (FSU). His responsibilities include overseeing safety, police, security services, access control and CCTV systems, transportation/parking enforcement and emergency management. He is responsible for the Panama City Florida campus, Sarasota Florida campus and the Florida State University School (K-12), as well as main campus responsibilities in Tallahassee. Chief Perry is also an adjunct instructor for the FSU School of Criminology and a certified instructor for the Florida Department of Law Enforcement Leadership Academy.
   
Pat Jackson lecturer Hunter R. Rawlings III is currently president of the Association of American Universities (AAU). Prior to this position, Rawlings served as president of Cornell University from 1995–2003, and interim president from 2005–2006. From 1988–1995, he held the position of president of the University of Iowa.