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Thursday, June 27

 

8–9 a.m.     Registration and Breakfast

Join exhibitors, peers, presenters and other attendees for a continental breakfast.
     
9–10 a.m.Opening Keynote
"The New Face of PR: Tap the Power of Search Engines and Social Media"
Danny Sullivan, founding editor, Marketing Land and Search Engine Land
    
10–10:15 a.m.Coffee Break
    
10:15–11 a.m.Breakout Sessions: Set I
Strategies & Innovations Track
"Social Goes Visual: Engage Others With Powerful Multimedia Content" 
Heidi Sullivan, vice president, global media research, Cision
Daniel Lemin, public relations and digital media consultant; owner, Social Studio
   
Social Business Track
"From Social PR to Social Business: Make Building Digital Literacy a Team Sport"
Eric Schwartzman, founder and CEO, ComplySocially
    
HyperConnections Track
"Inside 3-D Content Mapping: Ten Ways to Create Content That Sparks Action"
Mike Neumeier, APR, principal, Arketi Group
    
11–11:15 a.m.Break
    
11:15 a.m.–NoonBreakout Sessions: Set II
Strategies & Innovations Track
"Unleash the Power of Social Media: A New Take on Traditional PR"
Gregory Galant, CEO and co-founder, Muck Rack; co-founder and executive producer, The Shorty Awards
     
Social Business Track
"A Digital Transformation: See How Other Firms Have Integrated Social Media"
Phil Gomes, senior vice president, digital integration, Edelman
     
HyperConnections Track
"Social Media for B2B: What Works — and What Doesn't — in the High-Tech Sector" 
Kerry McClenahan, CEO and co-founder, McClenahan Bruer
      
Noon–1 p.m.Lunch
    
1–2 p.m.Luncheon Keynote
TBD
    
2–2:15 p.m.

Break

    
2:15–3 p.m.Breakout Sessions: Set III
Strategies & Innovations Track
"Keeping Pace With a +Mobile World: Where Content Marketing and PR Are King"
Kevin Sangsland, APR, vice president, Airfoil Public Relations
    
Social Business Track
"Avoid the Landmines: Social Media Law for PR and Communications"
Glen Gilmore, attorney, social media strategist; professor, Rutgers University
    
HyperConnections Track
"Enterprise 3.0: How Digital Technology Drives Social Business"
Brandi Boatner, digital experience manager, IBM Global Technology Services (GTS)
    
3–3:15 p.m.Break
    
3:15–4 p.m.Breakout Sessions: Set IV
Strategies & Innovations Track
"Get the Right Buzz: Newsworthy Campaigns That Showcase Your Brand"
Meltwater Presenter: TBD
     
Social Business Track
"Get REAL: How Engagement at Scale Boosts Customer Relationships"
Chris Heuer, founder, Social Media Club
    
HyperConnections Track
"Live From ... Wherever: How Streaming Content Engages Audiences, Boosts Business"
Amani Channel, senior producer, KEF Media
Jim Ethridge, director, digital services, KEF Media
     
4–4:15 p.m.Break
     
4:15–5 p.m.Breakout Sessions: Set V
Strategies & Innovations Track
"Go Global: Seven Steps to Integrating Digital and Social Tactics for a Live Event"
Heather Read, program manager, social media, DuPont Corporate Communications
Kirsten Mucha, digital communications leader, DuPont Corporate Communications
     
Social Business Track
TBD
     
HyperConnections Track
"Data Driven Business Decisions: Improving Current and Prospective Work With Quantified Insights"
Brent Chudoba, vice president and general manager, SurveyMonkey Audience and SurveyMonkey
Tracey Parry, APR, senior vice president and partner, Airfoil Public Relations
    
5:30–7:30 p.m.Networking Reception, hosted by the PRSA Technology Section
Faces & Names Lounge & Bar,
159 West 54th St.
         

Friday, June 28

                                      
8–9 a.m.Breakfast With Exhibitors
2013 Technology PR Professional of the Year Award
    
9–10 a.m.Opening Keynote
TBD
     
10–10:15 a.m.Coffee Break
    
10:15–11 a.m.Breakout Sessions: Set VI
Strategies & Innovations Track
"Intensify the Customer Connection: Extend the Online Experience In-Store"
David Bivins, director, creative strategy, MICROS Retail Solutions
    
Social Business Track
"Google+ for Businesses: The Moments That Matter in a Connected World"
Lindsay Rumer, agency outreach lead, Google+
     
HyperConnections Track
"Big Data = Big Business: Put Social Media Analytics Into Action"
David Johnson, vice president, agency sales and service, Marketwire
Jim Delaney, chief operations officer, Marketwire
    
11–11:15 a.m.Break
    
11:15 a.m.–NoonBreakout Sessions: VII
Strategies & Innovations Track 
"A Lesson From AARP: How Digital Technology Transformed the Member Experience"
Kevin Donnellan, executive vice president and chief communications officer, AARP
    
Social Business Track
"Social Media Law 101: Protect Your Brand, Avoid Lawsuits and Comply With Industry Regulations"
Robert McHale, Esq., founder, R|McHale Law; author, "Navigating Social Media Legal Risks: Safeguarding Your Business"
    
HyperConnections Track
"Augmented Reality: Connect and Engage Using New Touchstone Technology"
Lynne Johnson, director, digital and social, brand strategy and marketing, Waggener Edstrom Worldwide
    
Noon–1 p.m.Lunch
    
1–2 p.m.Luncheon Keynote
TBD
          
2–2:15 p.m.Break
    
2:15–3 p.m.Breakout Sessions: Set VIII
Strategies & Innovations Track
"'The Clip Report:' What's New, What's Next"
Steve Rubel, chief content strategist, Edelman
    
Social Business Track
TBD
    
HyperConnections Track
"Get Ahead of a Crisis: Leverage Social Media to Defuse Damaging Situations"
Sandra Fathi, president and founder, Affect
    
3–3:15 p.m.Break
    
3:15–4 p.m.Breakout Sessions: Set IX
Strategies & Innovations Track
"Attract, Engage and Convert: Get Ahead With Content Digital Marketing and PR"
Lee Odden, CEO, TopRank Online Marketing; author, "Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media and Content Marketing"
    
Social Business Track
TBD
    
HyperConnections Track
"Sustainable Communications: See How It Connects, Feeds and Aids Communities"
Moderator: Clarke L. Caywood, Ph.D., professor, Northwestern University
Panel: TBD
    
4–4:15 p.m.Break
    
4:15–5 p.m.Breakout Sessions: Set X
Strategies & Innovations Track
"To Pay or Not to Pay: The Question of Hybrid Media Opportunities"
Moderator: Peter Himler, founder, Flatiron Communications LLC
Panel: TBD
    
Social Business Track
"Can You Hear Me Now? Thriving in the Digital World"
Laura Dunn, senior consultant, national media and public relations, Kaiser Permanente
    
HyperConnections Track
"Meet the New Experience Stylist Professionals: Create Unique, Personal Experiences"
Katrina Klier, global managing director, Accenture
    
5 p.m.Conference Adjourns