What is the PRSA Health Academy Conference?
The PRSA Health Academy Conference helps health care communicators sharpen their competitive edge by providing insights into emerging industry trends, tools and techniques.
How is the conference programed?
Designed by the PRSA Health Academy Section, the conference program encompasses the wide spectrum of sectors within health care, and offers robust communications approaches to maintain a healthy messaging strategy and drive stakeholder engagement.
Along with colleagues and experts, you’ll have access to various networking and learning opportunities, participate in hands-on case studies and take on relevant topics such as internal communication, evolving technology and media relations.
Keynote Speaker Ezra Klein is editor-in-chief of the just-launched Vox.com. He most recently left The Washington Post, where he oversaw Wonkblog, to start the new media publication at Vox Media, which focuses on giving the public crucial contextual information necessary to understand what's happening in the world today. Klein is also a columnist for Bloomberg View, as well as a regular contributor and policy analyst for MSNBC, where his commentary focuses on, as Klein describes it, "domestic and economic policy-making, as well as the political system that’s constantly screwing it up."
Keynote Speaker David Meerman Scott is a marketing strategist; best-selling author of eight books, including three international best-sellers; advisor to emerging companies; and a professional speaker on topics including marketing, leadership, and social media. Scott’s book "The New Rules of Marketing & PR" opened people’s eyes to the new realities of marketing and public relations on the Web.