| 10 a.m.–6 p.m. | Registration | |||
| 1–5 p.m. | Pre-Conference Session* | |||
| Eli Lilly Heritage Hall and Conference Center Transportation will leave from the lobby of the Omni Hotel at 12:45 p.m. * This is an optional ticketed event not included in the basic conference fee | ||||
| "A Peek Behind the Curtain: Introducing the Future of Post-Web Health Care Technology" | ||||
| Matthew Holt, founder and author, The Health Care Blog; co-chairman, Health 2.0 | ||||
| Ben Sawyer, owner, Digitalmill; co-founder, Games for Health Project | ||||
| Shawn E. Nakamoto, APR, director, communications, Hawai'i Pacific Health | ||||
| Eli Lilly Heritage Hall and Conference Center | ||||
| 6–7:30 p.m. | Meet the Health Academy and Newcomers Reception | |||
| Join members of the PRSA Health Academy Executive Committee and other conference attendees to kick off this year's conference. Appetizers and cocktails served. | ||||
Thursday, May 2 | ||||
| 8 a.m.–6 p.m. | Registration | |||
| 8:45–10:15 a.m. | Conference Welcome and Opening Keynote Session Breakfast | |||
| "Embracing the Rapid Globalization of Health Care Communications" | ||||
| Jeffrey Winton, vice president and head, global communications, Eli Lilly and Company | ||||
| 10:30–11:45 a.m. | Breakout Session: Set I | |||
| "Super Cure — Super Success: Moving From Awareness to Action" | ||||
| Myra Borshoff Cook, APR, Fellow PRSA, founding partner, Borshoff | ||||
| Dianna L. Boyce, senior director, corporate communications, Finish Line | ||||
| "Engaging Veterans to Use Telehealth Technology: An Integrated Approach" | ||||
| Stacie M. Rivera, communications strategist, Department of Veterans Affairs | ||||
| “Getting Out of the Fire: A Case Study in National Crisis Response” | ||||
| Brendon Shank, associate vice president, Society of Hospital Medicine | ||||
| Todd Von Deak, MBA, CAE, founder and president, TVD Associates | ||||
| Noon–1:30 p.m. | Luncheon Plenary | |||
| "What You Need to Know About Trust and Protecting Your Brand" | ||||
| Cathy Barry-Ipema, senior vice president, health practice, Edelman | ||||
| 1:45–3:15 p.m. | Breakout Sessions: Set II | |||
| "Influentials: Missed Opportunity or Marketing Genius?" | ||||
| Joseph LaMountain, vice president, Reingold, Inc. | ||||
| "Channeling the Power of Blogs: Marketing With Women, Rather Than to Women" | ||||
| Daniel S. Dunlop, president and CEO, Jennings Health | ||||
| Tim Brennan, public affairs and communications manager, Tufts Medical Center and Floating Hospital for Children | ||||
| "A Tale of Two Hospitals: How One Safeguarded Its Reputation While Closing a Facility and Another Asked, 'How Can We Ensure That the Media Will Cover Our New Building?'" | ||||
| Ellen Beth Levitt, senior communications specialist, Johns Hopkins Medicine | ||||
| Kelli Searles, APR, director of marketing and community relations, Franciscan St. Francis Health | ||||
| Amy Hanna, ABC, vice president, Borshoff | ||||
| 3:30–4:45 p.m. | Breakout Sessions: Set III | |||
| "Choosing Wisely: Communications Campaign Fights 'More is Better' Mindset for Unneeded Medical Tests" | ||||
| John J. Held, APR, director of communications, ABIM Foundation | ||||
| Nicolas Ferreyros, account supervisor, GYMR Public Relations | ||||
| "Keeping Your Website Content Under Control: Creating a Content Strategy That Really Works!" | ||||
| Amanda S. Mauck, interactive marketing specialist, Le Bonheur Children's Hospital | ||||
| Katherine Whitfield, communications specialist, Le Bonheur Children's Hospital | ||||
| "Be Unstoppable: Concussion Awareness and Football Injury Prevention Text Message Campaign" | ||||
| Dr. Vishal Mehta, co-founder and chief medical advisor, Healthy TXT | ||||
| Sharon Schreiber, managing partner, Healthy TXT | ||||
| 6–8 p.m. | Health Academy Networking Reception — National Collegiate Athletic Association Hall of Champions | |||
| Transportation will leave from the lobby of the Omni Hotel at 5:45 p.m. | ||||
Friday, May 3 | ||||
| 8 a.m.–2 p.m. | Registration | |||
| 9–10:15 a.m. | Breakfast Keynote Session | |||
| "The Emerging Information Landscape for Patients and Health Care Communicators" | ||||
| Lee Rainie, director, Pew Research Center's Internet & American Life Project | ||||
| 10:30–11:45 a.m. | Breakout Sesions: Set IV | |||
| "Shaping Thought Leadership for Your Health Care Organization" | ||||
| Laila M. Waggoner, partner and chief strategy officer, R/P Marketing Public Relations | ||||
| Robin Walters, business development manager, Halley Consulting Group | ||||
| "Dramatically Simplify Your Communications Strategy Yet Still Do It All" | ||||
| Susan M. Apgood, president and co-founder, News Generation, Inc. | ||||
| Angela Murray, associate director, field communications, American Diabetes Association | ||||
| Lynn H. Medcalf, executive vice president and co-founder, News Generation, Inc. | ||||
| "Want Fries With That? Stop Taking Orders and Start Driving Strategy" | ||||
| Tim Strickland, APR, FACHE, senior executive advisor, Jarrard Phillips Cate & Hancock, Inc. | ||||
| Dallas Paddon , manager, public relations/community relations, CaroMont Health | ||||
| Noon–1:30 p.m. | Luncheon Plenary | |||
| "Health Care in the 21st Century" | ||||
| Bob Edwards, host of "The Bob Edwards Show" on Sirius XM Radio and "Bob Edwards Weekend," distributed by Public Radio International (PRI) | ||||
| 1:45–3:15 p.m. | Breakout Sessions: Set V | |||
| "Motivation and Mobilization: Using SoLoMo (Social, Local, Mobile) With Traditional Public Affairs Techniques to Engage Health Professional Organizations" | ||||
| Alec Stone, MA, MPA, director, health policy, Oncology Nursing Society | ||||
| "What PR Professionals Need to Know About Medical Homes" | ||||
| Andy Reynolds, assistant vice president, marketing and communications, National Committee for Quality Assurance (NCQA) | ||||
| "The Health Care PR Practitioners Guide to Health Care Reimbursement" | ||||
| Meg Wildrick, managing director, Bliss Integrated Communication | ||||
| Rouhan Coutinho, president, nD-insight | ||||
| 3:15 p.m. | Conference Concludes | |||
Programming may be subject to change.