Programming Tracks

http://www.prsa.org/Conferences/InternationalConference/program/data/list/category/

Program IC

http://www.prsa.org/Conferences/InternationalConference/program/data/list/date/

Scott Stratten

stratten_150x190

Scott Stratten is a passionate expert on viral, social, and authentic marketing, which he terms Un-Marketing, and is one of the most sought-after speakers on social engagement.

With more than 175,000 Twitter followers, Stratten has been named one of the top five social media influencers in the world by Forbes.com. His clients’ viral marketing videos have been viewed over 60 million times and he was selected as one of “America’s 10 Marketing Gurus” by Business Review USA.

Stratten captivates audiences with his nonconformist attitude and refreshing perspective on how to think differently and how to more effectively market, sell and engage in any “Un-industry.” He dares individuals and businesses in all industries to challenge the status quo in order to achieve results.

Stratten believes that trust, connection, consistency and service will always be the most important aspects of a brand’s reputation.

As communicators explore virtual reality and 360 video, Stratten cautions that like other “bright shiny business objects,” these may be “more hype than help.”

Instead, he offers tactics for listening and engaging that enable marketing professionals to position their organizations as the logical choice for products and services. “It’s all about positioning yourself as a trusted expert in front of your target market, so when they have a need, they choose you.”

Stratten is also the author of four best-selling business books including his latest, “UnSelling: The New Customer Experience.”

Companies as diverse as PepsiCo, Adobe, Cirque du Soleil, Saks Fifth Avenue and Deloitte have consulted him for help with their social media and relationship marketing issues.

Stratten has a wide-ranging background, having been a music industry marketer, national sales training manager, and a professor at the Sheridan College School of Business. He ran his own “UnAgency” for nearly a decade before concentrating exclusively on bringing his ideas to a larger audience.

Theresa Payton

payton_150x190

Former White House Chief Information Officer (CIO) Theresa Payton is the expert companies turn to in order to strengthen cybersecurity measures, understand the impact of the Internet of Things, and convey the importance of securing Big Data. Payton will deliver a compelling wake-up call regarding the world of cybersecurity in the aftermath of headline-making, debilitating cyberattacks at Anthem, Sony Pictures, Home Depot and Target.

Recognized as a 2015 William J. Clinton distinguished lecturer by the Clinton School of Public Service at the University of Arkansas, Payton is one of America’s most respected authorities on internet security, data breaches and fraud mitigation. She has been named as one of the “Most Influential People in Security” by Security magazine.

The first woman to serve as White House CIO, Payton oversaw IT operations for President George W. Bush and his staff from 2006 to 2008. Previously, she held executive roles in banking technology at Bank of America and Wells Fargo, utilizing her wide knowledge of cybersecurity risks and measures in the financial services industry.

Currently, as the founder, president and CEO of leading security, risk and fraud consulting company, Fortalice Solutions LLC, Payton remains the resource who organizations go to for help understanding and improving their IT systems.

Payton has also collaborated with attorney and IT expert, Ted Claypoole, on two books focused on helping others learn how to protect their privacy online. Hailed as must-reads, “Privacy in the Age of Big Data” and “Protecting Your Internet Identity,” outline strategies for building and maintaining a positive online image.

Scott Kelly

NASA astronaut Captain Scott J. Kelly (USN, Ret.) has established the groundwork for the future of space travel and exploration, and his exploits are avidly tracked by his more than 1 million Twitter followers.

An astronaut since 1996, Kelly’s achievements over his illustrious 20-year career with NASA earned him the coveted position of America’s first year-round astronaut. On his recent, record-setting mission that spanned March 2015 to March 2016, Kelly and Russian cosmonaut Mikhail Kornienko conducted scientific experiments, reconfigured space station modules, and captivated audiences around the world with live interviews and never-seen-before photos from the International Space Station.

This historic, year-long mission also included NASA’s ground-breaking Twins Study, in which Kelly’s identical twin brother, retired NASA astronaut Capt. Mark Kelly, served on the ground as a control model in an unprecedented experiment to understand how space affects the human body.

Kelly, a veteran of four missions into space, also holds the U.S. record for most time spent accumulatively in space: 520 days over the course of those multiple missions.

Kelly served 25 years in the U.S. Navy, retiring as an aviator and decorated Captain. As an F-14 Tomcat pilot, he has more than 250 carrier landings to his name.

Mark Emmert

mark_emmert

For almost six years, Mark Emmert has served as president of the National Collegiate Athletic Association, the membership organization for more than 1,100 colleges and universities that participate in college sports. Emmert has worked in a number of key leadership roles during his career in higher education, and has championed greater support for the academic success and health and safety of college athletes.

Before joining the NCAA, which is based in Indianapolis, Emmert was president of his alma mater, the University of Washington. During his six-year tenure, the university rose to its standing as second among all public and private institutions in research funding, with more than $1 billion in annual grants and contracts. It also completed a $2.6 billion fundraising campaign under his leadership.

Emmert’s previous administrative appointments include chancellor of Louisiana State University (1999-2004), provost and chancellor of the University of Connecticut (1995-1999), provost and vice president for academic affairs at Montana State University-Bozeman (1992-1995), and associate vice chancellor for academic affairs at the University of Colorado, Boulder (1985-1992).

Emmert graduated from the University of Washington with a bachelor’s degree in political science, and earned both a master’s and a doctorate in public administration from Syracuse University. He is a life member of the Council on Foreign Relations and holds an honorary doctorate of humanities from Monmouth University as well as an honorary doctorate of laws from Molloy College.

Derreck Kayongo

kayongo-d-photo

Derreck Kayongo and his family fled civil war in Uganda after Idi Amin brutally seized power. Much of his childhood was spent as a refugee in nearby Kenya.

When he was 22, in 1992, Kayongo got the opportunity to attend college in Pennsylvania, where he earned a bachelor’s degree in business administration from Messiah College. Kayongo went to work for the American Friends Service Committee, Amnesty International and CARE, learning the ways of nongovernmental organizations.

The experience gained with those organizations helped Kayongo bring to fruition in 2009 the Global Soap Project, an idea he had developed after staying at his first American hotel in Philadelphia. He was shocked to learn that hotels routinely disposed of millions of bars of partially used soap. Kayongo knew that discarded soap could help impoverished populations in Africa suffering from preventable diseases caused by a lack of adequate hygiene.

Kayongo and his wife started the Global Soap Project in their home’s basement. This organization takes donated, melted, purified and reprocessed hotel soap and redistributes it to vulnerable populations around the world. Its distribution network is now active in more than 32 countries, and it has given away over two million bars of soap to refugees, including people affected by humanitarian disasters like the recent earthquake in Ecuador as well as the 2010 Haitian earthquake. Since 2009, the organization has contributed to a 30 percent reduction in childhood deaths from hygiene-related illnesses.

Currently, thousands of hotels are members of the recycling program in the United States alone. Global Soap recently partnered with Clean the World to create an even more expansive and effective organization. In recognition of his pioneering efforts, CNN named Kayongo one of its Top Ten Heroes of the Year in 2011. The Global Soap Project also earned an endorsement from the American Hotel and Lodging Association in 2013. And the city of Atlanta designated May 5th of each year as Global Soap Project Day.

Kayongo, who is also a graduate of the prestigious Fletcher School of Law and Diplomacy at Tufts University, is now the CEO of the Center for Civil and Human Rights. Plus, he recently co-authored “The Roadmap to Success” with Dr. Deepak Chopra and Dr. Ken Blanchard. Within this book, Kayongo focuses on understanding the instructive power of failure when building successful ventures. He is also at work on a new book, scheduled to be released later this year, that describes how he found his calling in life as a former refugee.

Conference Exhibitors

Conference Exhibitors

Connect with turn-key decision makers on how your products and/or services help grow business and careers.

Interested in exhibiting at this upcoming event? Contact our Business Development Department for sponsorship and exhibitor information. 

3BL Media

Category: Specialized Content Distribution

Ball State University

Category: Universities & Adv. Education

Business Wire

Categories: Measurement & Evaluation; Online Newsroom, CMS & Apps; Press Release Distribution; Webcasting

Critical Mention

Category: Media Intelligence

George Washington University

Category: Universities & Adv. Education

Georgetown University

Category: Universities & Adv. Education

Guinness World Records

Category: Miscellaneous

Kent State University

Category: Universities & Adv. Education

LexisNexis

Category: Research & Directories

MediaMiser

Category: Media Intelligence

Meltwater

Category: Measurement & Evaluation

Nasdaq

Categories: Broadcast Video PR; Electronic Newsfeeds; Measurement & Evaluation; Media Intelligence; Webcasting

Royal Roads University

Category: Universities & Adv. Education

Signal

Category: Media Intelligence

theEMPLOYEEapp

Category: Mobile Communications

TrendKite

Category: Media Intelligence

TVEyes

Categories: Broadcast Placement; Broadcast Video PR; Broadcast Media Relations

USC Annenberg School for Communication/Journalism

Category: Universities & Adv. Education

West Unified Communications Services

Categories: Webcasting; Mobile Communications

West Virginia University

Category: Universities & Adv. Education

Wharton/IGEL

Category: Universities & Adv. Education

YouGov

Category: Research & Directories

Zignal Labs

Categories: Measurement & Evaluation; Media Intelligence; Research & Directories