We're currently planning the PRSA 2014 International Conference. If you're interested in learning more about the quality insight presented, check out the 2013 Conference program information below.
Monday, Oct. 28, 10–11:15 a.m.
Room: Liberty A/B (Headhouse Tower)
Your Session ROI
How do you communicate critical information before, during and after a crisis, when the media can’t reach you and you’re holding on by a thread without electricity or other modern conveniences? Veteran “storm chaser” and crisis communications expert Gerard Braud, president and CEO, Braud Communications, shares the techniques he successfully pioneered to broadcast live to CNN and The Weather Channel when standing in hurricane flood waters with no electricity for days. Participants will walk away with the skills needed to be the communications professional of the future.
Gerard Braud, president and CEO, Braud Communications
Braud spent 15 years as an award-winning journalist, with affiliate reports seen around the world on CNN, CBS, NBC and the BBC. He is the author of “Don’t Talk to the Media Until... 29 Secrets You Need to Know Before You Open Your Mouth to a Reporter.”