We're currently planning the PRSA 2014 International Conference. If you're interested in learning more about the quality insight presented, check out the 2013 Conference program information below.

For an abbreviated overview of the 2013 Conference, click here.


Turning Around "The Most Hated Company in America"

Professional Development Workshop Set 7

Tuesday, Oct. 29, 12:30–1:45 p.m.

Room: Liberty C (Headhouse Tower)

Track: Strategy & Measurement

APR Learning Opportunity

Your Session ROI

You’re asked to turn around the “Most Hated Company in America.” Blistering press, customer dissatisfaction, and political fallout over service reliability and outage restoration, led a major utility to transform its communications strategy. Myra Oppel, APR, regional communications vice president, Pepco Holdings Inc.; Laura L. Monica, vice president, corporate communications, Pepco Holdings Inc.; and MaryBeth Vrees, director, customer communications and marketing, Pepco Holdings, Inc., discuss key tactics that significantly boosted customer satisfaction — including communications strategies developed to align key initiatives and operations objectives, and to integrate communications to reach customers on multiple channels.

Session Materials

Final Presentation

(Available to registered attendees only. Register now!)

Presenters

Myra Humphries Oppel, APR, regional director of communications, Pepco Holdings, Inc.

Photo of Myra Humphries Oppel, APR Oppel began her communications career of more than three decades in newspapers and The Associated Press before transitioning to Northeast Utilities. She worked as an award-winning political media consultant and PR consultant until she joined Pepco Holdings Inc.


Laura L. Monica, vice president, corporate communications, Pepco Holdings, Inc.

Photo of Laura L. Monica Before joining Pepco, Monica served as senior vice president of corporate communications and external affairs at American Water. She also founded High Point Communications and was president for more than 15 years.


MaryBeth Vrees, director, customer communications and marketing, Pepco Holdings, Inc.

Photo of MaryBeth Vrees Vrees brings 20 years of integrated communications strategy, media relations and leadership experience. She began in TV news and was an anchor and reporter.