Your Session ROI
In a post-9/11 world, major events and incidents that impact a lot of people or geography are managed using a tried-and-true incident management structure called NIMS. Lauri-Ellen Smith, APR, special assistant to the sheriff in Jacksonville, and Joseph V. Trahan III, Ph.D., APR, Fellow PRSA, president, Trahan & Associates, relay the basics of this system, and help practitioners become a PR resource to the designated “Lead PIO” in the local market when a disaster strikes.
Lauri-Ellen Smith, APR, special assistant to the sheriff, Jacksonville Sheriff’s Office
In her 30-year public relations career, Smith has spent her career framing and communicating issues, managing communications during crisis, and lobbying for policy changes at the state and national level.
Joseph V. Trahan III, Ph.D., APR, Fellow PRSA, lt. col., U.S. Army – Ret.
An international media relations trainer and public relations strategist, Trahan has more than 20 years of experience in public relations, having worked with government agencies, educational institutions, law enforcement and non profits.