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Turning Around “The Most Hated Company in America”

Professional Development Workshop Set 6

Tuesday, Oct. 14, 8–9:15 a.m.

Room: Wilson A/B/C

Track: Integration

It was every day — Blistering press, irate customers and political backlash over service reliability and outage restoration aimed at Pepco Holdings, Inc., which was named the “Most Hated Company in America.” Get a revealing look at how communications leaders mapped out a revamp for customer communications, advertising, marketing, social media and more to significantly boost customer satisfaction.

You’ll also:


MaryBeth Vrees, director, customer communications and marketing, Pepco Holdings, Inc.

Photo of MaryBeth Vrees Vrees brings 20 years of integrated communications strategy, media relations and leadership experience. She began in television news, and was an anchor and reporter.

Myra Humphries Oppel, APR, regional director, communications, Pepco Holdings, Inc.

Photo of Myra Humphries Oppel, APR Oppel began her communications career of more than three decades in newspapers and at The Associated Press before transitioning to Northeast Utilities. She worked as an award-winning political media consultant and PR consultant before she joined Pepco Holdings, Inc.

Laura L. Monica, vice president, corporate communications, Pepco Holdings, Inc.

Photo of Laura L. Monica Before joining Pepco, Monica served as senior vice president of corporate communications and external affairs at American Water. She also founded High Point Communications, and was president for more than 15 years.