See an Abbreviated Overview of the Conference

View Sessions by Specialization Track

Twitter Chats: The Greatest PR Tool You're Not Using

Professional Development Workshop Set 7

Tuesday, Oct. 14, 12:30–1:45 p.m.

Room: Virginia C

Track: Tools and Techniques

Hosted by the Health Academy.

Twitter chats provide an excellent opportunity to create powerful discussions, bringing together people from around the world to rally around a specific topic, including media organizations, patients, physicians and even celebrities. Get the tools you need to create your own successful chat, including ways to connect with others on Twitter, tools to find tweet chat schedules, transcripts and analytics, and ways to use chats to boost media relations and relationships with reporters.

You’ll also:


Nick Hanson, media relations consultant, Mayo Clinic

(Photo Unavailable.) Hanson also works closely with the Mayo Clinic social media team on a number of platforms. Prior to Mayo, he was on the PR team at the University of Minnesota Medical School.

Randy Schwarz, social media specialist, Mayo Clinic

(Photo Unavailable.) Schwarz specializes in Twitter chats, enterprise social media and education/training on social platforms. He has been instrumental in developing the #MayoRagan Social Media Summit.