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Storytelling for the Digital Age
Workshop
Sunday, October 16, 2011 3:00 p.m. - 4:15 p.m.
Location: Mediterranean Salon 7
Johna Burke, senior vice president, marketing and communication, BurrellesLuce
Communications professionals are being challenged to ramp-up their storytelling to produce consumer-centric content, and provide nearly instantaneous access to the information that audiences and stakeholders desire. In this presentation you will learn:
- The necessity of telling your story in a concise, yet compelling, way.
- The importance of a holistic public relations, marketing and communications effort.
- To use metrics to weigh program effectiveness and plan future efforts.
- Practical tips for today’s professionals
During a career spanning 22 years, Johna Burke, senior vice president of marketing and communication at BurrellesLuce, has worked as a public relations practitioner and a provider of services that are vital to the successful performance of communications professionals. For 11 years, she was associated with U-Haul International, ultimately becoming head of public and investor relations. Burke joined BurrellesLuce in 2000, as West Coast regional vice president, and in 2008, became a corporate senior vice president. In October 2009, she was appointed senior vice president of marketing. Burke is a highly-rated speaker who often is invited to talk about best practices in media relations, monitoring, measurement and public relations effectiveness. Her written views have appeared in a variety of public relations industry outlets, and she is a regular contributor to BurrellesLuce Fresh Ideas.