PRSA Chapter, Section, and District Diversity Resources Diversity Podcast PRSA Diversity Today is a monthly podcast that delves deep into the moral and business value of diversity in today’s ever-changing business climate.Produced by Diversity Committee at PRSA, the world’s largest public relations association, the podcast series will explore the many facets of diversity in America as they apply to communicators and will feature in-depth and frank discussions, from “Endangered Species: Men in Public Relations” to “Best Practices for Hiring and Retaining a Diverse Workforce. To visit PRSA Diversity Today, click here.
Diversity Tool Kit Consistent with PRSA's strategic diversity goal, Chapters/Sections/Districts have long sought an effective approach to grow their membership and match the demographics of the communities they serve more closely. Developed by the 2004 PRSA National Diversity Committee, this document offers ideas for your Chapter's/District's/Section's consideration based on proven models — the experiences of several Chapters within PRSA. Please click here to download the Diversity Tool Kit
2008 PRSA Chapter Diversity Award Winners Greater Fort Worth, Miami, Orange County and Wichita Chapters Demonstrate Key Values in Diversity The Public Relations Society of America (PRSA) honored four of its Chapters with the 2008 PRSA Chapter Diversity Awards for outstanding efforts to promote the organization’s national diversity initiative. Ivonne Couret, co-chair of the PRSA National Diversity Committee, and PRSA Chair & CEO Jeff Julin, APR, presented the awards to representatives from the Greater Fort Worth, Miami, Orange County and Wichita Chapters at the PRSA Assembly Luncheon on Oct. 25. Please click here to read more.
Public Relations 101: Video by PRSSA
2009 Multicultural PR & Marketing Strategies Tour - Coming to a Chapter Near You!
Incorporating multiculturalism and diversity into public relations campaigns is nothing new, but it certainly will be a must for companies and organizations interested in reaching emerging markets. In fact, the latest U.S. Census Bureau projections indicate that minorities — now roughly one-third of the population — are expected to become the majority by 2042, and are projected to be at 54 percent majority in 2050. As the country’s demographics continue to shift, public relations professionals will need to integrate multicultural initiatives into their marketing and communications outreach year-round and alter their general market mindset. In 2007, PRSA and PR Newswire embarked on an unprecedented nationwide program of professional development seminars promoting multiculturalism. The national tour, which has visited more than 25 cities and PRSA Chapters, consists of presentations or panels educating public relations professionals on diversity. The program, “From Media Relations to Measurement: Maximizing your Multicultural PR Initiatives,” features insights, tactics and tools for execution and measurement of a successful multicultural public relations program, with a concentration on media relations. This free professional development workshop has successfully promoted diversity, attracted new members and raised funds for Chapters. For more information on the 2009 Multicultural Public Relations and Marketing Strategies Tour, contact Malia Moore.
Local Chapter Diversity Initiatives and Best Practices:
Greater Cleveland, New York and Orange County Chapters Recognized for Their Outstanding Efforts in Advancing PRSA’s National Diversity Initiative Buffalo Niagara Chapter's Diversity Initiatives
Tips for Communicating with Diverse Publics National Capital Chapter's Diversity/Multicultural Programs
Other Resources: U.S. Nuclear Regulatory Commission's Commitment to Diversity Management
To enhance NRC’s ability to carry out its mission, the Commission continues to make diversity management a priority for all executives, managers, and employees. NRC’s diversity management strategy is based on a commitment from managers, supervisors, and employees at the individual, group, and organizational levels. Our goal is for all employees to support the Comprehensive Diversity Management Plan and its objectives. NRC is committed to being the employer of a highly-qualified, diverse, dedicated, and effective workforce. Pursuing this commitment will require being open to new ways of thinking about employee motivation and staff development. U.S. Census data on Minority Links U.S. Hispanic Population Surpasses 45 Million
The nation’s Hispanic population increased 1.4 million to reach 45.5 million on July 1, 2007, or 15.1 percent of the estimated total U.S. population of 301.6 million. Snapshot of American Diversity
Census survey shows nearly one in 10 counties in America has population of more than 50% minority residents.
2005 PR Coalition Diversity Tracking Survey
PR Coalition Focus on Diversity Summit
Lowering the Barriers, Raising the Bar Mentoring young PR practitioners of color
Helping to shape the future leaders of an increasingly diverse profession Do You Really Need a Diverse Staff to Provide Media or Community Outreach to Specific Racial Ethnic Groups?
Courtesy of Victoria Sanchez-De Alba, President of De Alba Communications (www.dealba.net) Heineken USA Case Study South Florida Avenue Coalition Case Study Member Press Release
Gloria Rodriguez Wins PRSA’s 2007 D. Parke Gibson Multicultural Award Op Ed Article
If You Build an Environment for Diversity, Numbers Take Care of Themselves PR Seeks Diversity to Provide Diversity
Article Courtesy of MiBiz.com
NCC Multicultural PR Planning Toolkit - Reach Diverse/Multicultural Audiences
Diversity Dimensions columns from PR Tactics: | 
