| | PRSA Diversity Mission Statement, Objectives and Strategies Mission Statement The PRSA National Diversity Committee advances the objectives of and develops an inclusive Society by reaching and involving members who represent a broad spectrum of groups, but not limited to, ethnic, racial and sexual-orientation, and by providing professional development, knowledge and support to professionals of diverse race, age, disabilities, gender, sexual orientation or ethnicity to help them succeed in public relations Objectives - Develop a one-year effort that will further diversity within the Society by providing tools, information and outreach to at least 50 percent of the Chapters to create a Society that truly reflects the diversity of the country.
- Expand inclusion of diverse speakers and topics related to multiculturalism or diversity in at least 20 percent of the professional development programs.
- Become a resource for diversity knowledge, education and awareness in the industry by working closely with industry and ethnic media.
- Partner with at least three other organizations with diverse professional memberships to provide member benefits or work jointly on industry programs.
Strategies The program is best described as using a "building block" approach to achieving desired results: - Building relationships with Chapters, Section, District and national leaders to embrace diversity and to expand the Diversity Committee mission.
- Building opportunities for members of diverse backgrounds by including them in key and visible roles throughout the Society.
- Building credibility for the effort through action and deliverables, including a tool kit, a teleconference to guide Chapters and continued dialogue with external sources.
- Building media exposure for PRSA's diversity initiative through opportunities in national, regional and local media in general market and ethnic media outlets to establish the Society as the source for diversity knowledge in public relations.
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