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Ethics for an Evolving Profession

As the public relations profession evolves, so does the need for revised and refreshed ethical standards.

PRSA is aware of the need to recognize and acknowledge ethical issues as they arise, which is among the reasons that the PRSA Board of Ethics and Professional Standards (BEPS) was created. BEPS upholds and amends, when necessary, the PRSA Code of Ethics.

The PRSA Code of Ethics sets out principles and guidelines that uphold the core values of the ethical practice of public relations, including advocacy, honesty, loyalty, professional development and objectivity.