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Introduction to Effective Crisis Response
May 22, 2017 | Chicago, IL
Effective crisis response creates a powerful competitive advantage; ineffective crisis response puts organizations at significant competitive disadvantage. In this full-day workshop, internationally-renowned crisis expert and professor Helio Fred Garcia will cover best practices in effective crisis response. You will learn the predictable patterns of crises, what works and what doesn’t and why, and how to get management buy-in to decisions that are often resisted by lawyers and other business advisers. You also will learn how to establish a crisis response capability and how to plan for the unforeseen.

Public Relations Strategic Planning
May 25, 2017 | Boston, MA
A Comprehensive, Behavioral and Measurable Strategic Planning Approach
Too often our strategic plans are short-changed by time, budget and know-how. This workshop will teach you how to build a comprehensive, behavioral strategic plan, plus give you an opportunity to begin to develop the framework of a strategic plan you can use.

Bring your current organization and department goals. We will identify priority audiences, opinion leaders, behavioral goals, latent readiness and research needs before doing an environmental scan. After learning about relevant strategies and theories for achieving behavioral goals critical for effective outcomes, we will identify and outline activities and a timeline. Finally, we will determine how to evaluate the plan to prove its worth.

Visual Content and Media Relations
June 22, 2017 | Chicago, IL
Visual storytelling done well increases engagement, explains and summarizes complex information, speeds up comprehension, tugs the heartstrings and motivates action. This is why visuals are now at the heart of brand identity and content creation to a greater degree than ever before.

But here’s a well-kept secret: Journalists are people too! They want visually engaging, multi-media and social-friendly content. Also, journalists are consummate storytellers — and there’s nothing storytellers love more than a good story.

The Social PR Intensive
June 23, 2017 | New York, NY
Organizations can connect with audiences like never before thanks to daily evolving digital technologies. While this creates an exciting environment for communications it also can be distracting, causing you to lose sight of strategy for each “shiny new” tactic.

In this full-day workshop you’ll learn how to map social PR goals to your business goals for valid program and campaign metrics, and how to streamline and leverage resources to optimize your day-to-day work, even on a shoestring budget. You’ll receive hands-on training in designing and managing fast-moving digital events through a behind-the-scenes look at a live Twitter chat, and find out how to integrate traditional and digital PR that supports organizational objectives, maximizing your resources for better bottom line results.

The Shape of Successful Storytelling
July 20, 2017 | New York, NY
A clear message can create understanding, but it takes a compelling story to inspire action. For thousands of years, stories have been the driving force behind mass movements, new ideas, and – now – growing businesses. Beneath the most successful stories, regardless of their authors or their content, lies a common set of structural elements that grab audiences’ attention, hold it, and transform it into enthusiastic support.

This session will draw on storytelling best practices from Aristotle to the present, uncover the shape of successful storytelling, and build the backbone of a story that can move colleagues, clients, and the public at large to action.


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