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Workshops

Visual Content and Media Relations
June 22, 2017 | Chicago, IL
Visual storytelling done well increases engagement, explains and summarizes complex information, speeds up comprehension, tugs the heartstrings and motivates action. This is why visuals are now at the heart of brand identity and content creation to a greater degree than ever before.

But here’s a well-kept secret: Journalists are people too! They want visually engaging, multi-media and social-friendly content. Also, journalists are consummate storytellers — and there’s nothing storytellers love more than a good story.

The Social PR Intensive
June 23, 2017 | New York, NY
Organizations can connect with audiences like never before thanks to daily evolving digital technologies. While this creates an exciting environment for communications it also can be distracting, causing you to lose sight of strategy for each “shiny new” tactic.

In this full-day workshop you’ll learn how to map social PR goals to your business goals for valid program and campaign metrics, and how to streamline and leverage resources to optimize your day-to-day work, even on a shoestring budget. You’ll receive hands-on training in designing and managing fast-moving digital events through a behind-the-scenes look at a live Twitter chat, and find out how to integrate traditional and digital PR that supports organizational objectives, maximizing your resources for better bottom line results.

The Shape of Successful Storytelling
July 20, 2017 | New York, NY
A clear message can create understanding, but it takes a compelling story to inspire action. For thousands of years, stories have been the driving force behind mass movements, new ideas, and – now – growing businesses. Beneath the most successful stories, regardless of their authors or their content, lies a common set of structural elements that grab audiences’ attention, hold it, and transform it into enthusiastic support.

This session will draw on storytelling best practices from Aristotle to the present, uncover the shape of successful storytelling, and build the backbone of a story that can move colleagues, clients, and the public at large to action.

Secrets of a Media Relations Master
Sept. 14–15, 2017 | New York, NY
Join media pitching coach Michael Smart as he presents a two-day event designed to help PR pros achieve superior results in today’s quickly changing media landscape.

Day 1: Placements Without Pitching – Building Media Relationships
This portion will focus on laying the foundation required for superior pitching success. You’ll discover Michael’s unique approach to building a strong network of journalists and other influencers who know, like and TRUST you.

Day 2: Crafting the Perfect Pitch – Boost Your Placements With Proven Formulas for Success
The strategies you learn in this day of the workshop have been used by previous attendees to get coverage in top tier national media such as the front page of The New York Times, in The Wall Street Journal and USA Today, and on CNN and NBC’s “Today.” You’ll hone your skills by learning from DOZENS of successful pitches that have landed major placements. And you’ll begin applying what you’re learning immediately during the training.

 

Click here to view the calendar of events.