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Workshops

Secrets of a Media Relations Master
Sept. 14–15, 2017 | New York, NY
Join media pitching coach Michael Smart as he presents a two-day event designed to help PR pros achieve superior results in today’s quickly changing media landscape.

Day 1: Placements Without Pitching – Building Media Relationships
This portion will focus on laying the foundation required for superior pitching success. You’ll discover Michael’s unique approach to building a strong network of journalists and other influencers who know, like and TRUST you.

Day 2: Crafting the Perfect Pitch – Boost Your Placements With Proven Formulas for Success
The strategies you learn in this day of the workshop have been used by previous attendees to get coverage in top tier national media such as the front page of The New York Times, in The Wall Street Journal and USA Today, and on CNN and NBC’s “Today.” You’ll hone your skills by learning from DOZENS of successful pitches that have landed major placements. And you’ll begin applying what you’re learning immediately during the training.

Turn On Your Idea Machine to Drive PR and Marketing Buzz
Sept. 21, 2017 | New York, NY
The success of marketers and communicators rests on their ability to generate, build upon and curate ideas. This workshop is designed to help communicators and marketers learn how not only to consistently generate competitive marketing and communications ideas, but develop the regular practice of generating relevant ideas that meet specific strategic goals.
Saver Rate Deadline June 30, 2017

Click here to view the calendar of events.