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1-10 of 103 Results for wylie SO01
  1. August 3, 2015: When Lynn Wylie, aka the best sister ever, sent me a post from the blog Un-Fancy, which argued that all you need to look great every day is a capsule wardrobe of 37 items per season, I scoffed.
  2. July 1, 2015: Have you ever been lost in a story?
  3. June 1, 2015: “Paint the schnauzer” is my new mantra for finding examples that prove the point. That’s important. Because everything we know about how people respond to information tells us that they’re more likely to pay attention to, understand, remember and act on concrete messages than abstract ones.
  4. May 1, 2015: “Who?” “What?” “When?” “Where?” “Why?” Those questions are journalistic tools that can help us find stories — or condemn us to a lifetime of cranking out “just-the-facts-ma’am” pieces.
  5. April 1, 2015: Check It Twice: How to Write a Good List
  6. March 2, 2015: One More Phrase to Avoid: Enough Already With the ‘At XX, We …’ Construction
  7. February 2, 2015: Balance and Power: Punch Up Your Piece With Parallelism
  8. January 1, 2015: In the mid-20th century, academician and communication theorist Clay Schoenfeld recommended the 30-3-30 rule. That is, you should present your message knowing that your audience will fall into one of these categories: the 30-minute, 3-minute or 30-second reader:
  9. December 1, 2014: Have you noticed how excited corporate spokespeople are these days? And if not excited, how pleased, proud and delighted they are? Some are even thrilled. Or at least that’s what they say in their executive quotes.
  10. October 31, 2014: When PR pros at Toyota Motor Sales needed to announce record-level production, they started with a traditional announcement release:

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