January 1, 2015: In the mid-20th century, academician and communication theorist Clay Schoenfeld recommended the 30-3-30 rule. That is, you should present your message knowing that your audience will fall into one of these categories: the 30-minute, 3-minute or 30-second reader:
December 1, 2014: Have you noticed how excited corporate spokespeople are these days? And if not excited, how pleased, proud and delighted they are? Some are even thrilled. Or at least that’s what they say in their executive quotes.
July 1, 2014: Take a tip from Topolobampo: Instead of pushing your products, offer your customers information they can use to live their lives better. Tip sheets position your organization as an expert in the field and may drive more sales than purely promotional pieces.
May 30, 2014: Storytelling makes your message more compelling, easier to understand and more persuasive. It also increases the chances of going viral. We’ve all got great stories. FedEx, for instance, has Ben the Bear.