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1-10 of 48 Results for wylie SO01
  1. May 1, 2015: “Who?” “What?” “When?” “Where?” “Why?” Those questions are journalistic tools that can help us find stories — or condemn us to a lifetime of cranking out “just-the-facts-ma’am” pieces.
  2. April 1, 2015: Check It Twice: How to Write a Good List
  3. March 2, 2015: One More Phrase to Avoid: Enough Already With the ‘At XX, We …’ Construction
  4. February 2, 2015: Balance and Power: Punch Up Your Piece With Parallelism
  5. January 1, 2015: In the mid-20th century, academician and communication theorist Clay Schoenfeld recommended the 30-3-30 rule. That is, you should present your message knowing that your audience will fall into one of these categories: the 30-minute, 3-minute or 30-second reader:
  6. December 1, 2014: Have you noticed how excited corporate spokespeople are these days? And if not excited, how pleased, proud and delighted they are? Some are even thrilled. Or at least that’s what they say in their executive quotes.
  7. October 31, 2014: When PR pros at Toyota Motor Sales needed to announce record-level production, they started with a traditional announcement release:
  8. October 1, 2014: Redirecting Readers With Front-Loaded Links
  9. August 29, 2014: How can you reboot your release to increase interest and coverage?
  10. August 1, 2014: Survey the Scene: How to Organize Research Stories

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