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1-10 of 109 Results for wylie SO01
  1. October 29, 2015: What’s the least important element in a press release — less important than even the dateline or the boilerplate?
  2. September 29, 2015: You’re not still stuffing all of the Ws and the H into your lead, are you? You’re not still writing, “XYZ Company today announced that…” — right?
  3. September 1, 2015: Here’s the problem with long sentences: Every time you add a word, you reduce comprehension.
  4. August 3, 2015: When Lynn Wylie, aka the best sister ever, sent me a post from the blog Un-Fancy, which argued that all you need to look great every day is a capsule wardrobe of 37 items per season, I scoffed.
  5. July 1, 2015: Have you ever been lost in a story?
  6. June 1, 2015: “Paint the schnauzer” is my new mantra for finding examples that prove the point. That’s important. Because everything we know about how people respond to information tells us that they’re more likely to pay attention to, understand, remember and act on concrete messages than abstract ones.
  7. May 1, 2015: “Who?” “What?” “When?” “Where?” “Why?” Those questions are journalistic tools that can help us find stories — or condemn us to a lifetime of cranking out “just-the-facts-ma’am” pieces.
  8. April 1, 2015: Check It Twice: How to Write a Good List
  9. March 2, 2015: One More Phrase to Avoid: Enough Already With the ‘At XX, We …’ Construction
  10. February 2, 2015: Balance and Power: Punch Up Your Piece With Parallelism

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