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1-10 of 83 Results for wylie SO01
  1. October 31, 2014: When PR pros at Toyota Motor Sales needed to announce record-level production, they started with a traditional announcement release:
  2. October 1, 2014: Redirecting Readers With Front-Loaded Links
  3. August 29, 2014: How can you reboot your release to increase interest and coverage?
  4. August 1, 2014: Survey the Scene: How to Organize Research Stories
  5. July 1, 2014: Take a tip from Topolobampo: Instead of pushing your products, offer your customers information they can use to live their lives better. Tip sheets position your organization as an expert in the field and may drive more sales than purely promotional pieces.
  6. May 30, 2014: Storytelling makes your message more compelling, easier to understand and more persuasive. It also increases the chances of going viral. We’ve all got great stories. FedEx, for instance, has Ben the Bear.
  7. May 1, 2014: Ah, acronyms. Can’t live with ’em, can’t flush ’em down the toilet. So how can we make sure our readers can cut through the FECES to figure out what the acronyms mean?
  8. April 1, 2014: Writing with Wylie column for the April 2014 issue of Tactics.
  9. February 27, 2014: How can you write subject lines that drive opens?
  10. January 31, 2014: Perhaps the most difficult part of writing a feature-style story is showing in the lead and telling in the nut graph. You want to illustrate first, and then explain. Most writers do the reverse.

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