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1-10 of 75 Results for wylie SO01
  1. July 1, 2014: Take a tip from Topolobampo: Instead of pushing your products, offer your customers information they can use to live their lives better. Tip sheets position your organization as an expert in the field and may drive more sales than purely promotional pieces.
  2. May 30, 2014: Storytelling makes your message more compelling, easier to understand and more persuasive. It also increases the chances of going viral. We’ve all got great stories. FedEx, for instance, has Ben the Bear.
  3. May 1, 2014: Ah, acronyms. Can’t live with ’em, can’t flush ’em down the toilet. So how can we make sure our readers can cut through the FECES to figure out what the acronyms mean?
  4. April 1, 2014: Writing with Wylie column for the April 2014 issue of Tactics.
  5. February 27, 2014: How can you write subject lines that drive opens?
  6. January 31, 2014: Perhaps the most difficult part of writing a feature-style story is showing in the lead and telling in the nut graph. You want to illustrate first, and then explain. Most writers do the reverse.
  7. January 31, 2014: The listicle — simply a list-based article — has become a staple for online journalism and an easy way to package content for the overburdened, mobile news consumer. While sites like and Cracked and BuzzFeed have popularized the listicle, they’ve been around for ages in print. I even recall a few articles from the early days of Tactics with headlines like “5 Ways to Improve Your News Releases.”
  8. January 2, 2014: Forget everything you think or know about Obamacare. Does it represent the country’s worst slide into socialism since 1776? Or does it offer a much-needed basket of rainbows and kittens to all Americans? Those questions are the least of our worries. The real question is: Is it readable?
  9. December 3, 2013: In this back-to-school spirit, here are three tests that you can run on your Web page to make sure that your message is accessible to skimmers and to scanners.
  10. October 31, 2013: We’d all do well to use more periods. Reader comprehension drops as sentence length increases, according to classic research by the American Press Institute.

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