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1-10 of 87 Results for wylie SO01
  1. January 1, 2015: In the mid-20th century, academician and communication theorist Clay Schoenfeld recommended the 30-3-30 rule. That is, you should present your message knowing that your audience will fall into one of these categories: the 30-minute, 3-minute or 30-second reader:
  2. December 1, 2014: Have you noticed how excited corporate spokespeople are these days? And if not excited, how pleased, proud and delighted they are? Some are even thrilled. Or at least that’s what they say in their executive quotes.
  3. October 31, 2014: When PR pros at Toyota Motor Sales needed to announce record-level production, they started with a traditional announcement release:
  4. October 1, 2014: Redirecting Readers With Front-Loaded Links
  5. August 29, 2014: How can you reboot your release to increase interest and coverage?
  6. August 1, 2014: Survey the Scene: How to Organize Research Stories
  7. July 1, 2014: Take a tip from Topolobampo: Instead of pushing your products, offer your customers information they can use to live their lives better. Tip sheets position your organization as an expert in the field and may drive more sales than purely promotional pieces.
  8. May 30, 2014: Storytelling makes your message more compelling, easier to understand and more persuasive. It also increases the chances of going viral. We’ve all got great stories. FedEx, for instance, has Ben the Bear.
  9. May 1, 2014: Ah, acronyms. Can’t live with ’em, can’t flush ’em down the toilet. So how can we make sure our readers can cut through the FECES to figure out what the acronyms mean?
  10. April 1, 2014: Writing with Wylie column for the April 2014 issue of Tactics.

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