August 3, 2015: When Lynn Wylie, aka the best sister ever, sent me a post from the blog Un-Fancy, which argued that all you need to look great every day is a capsule wardrobe of 37 items per season, I scoffed.
June 1, 2015: “Paint the schnauzer” is my new mantra for finding examples that prove the point. That’s important. Because everything we know about how people respond to information tells us that they’re more likely to pay attention to, understand, remember and act on concrete messages than abstract ones.
January 1, 2015: In the mid-20th century, academician and communication theorist Clay Schoenfeld recommended the 30-3-30 rule. That is, you should present your message knowing that your audience will fall into one of these categories: the 30-minute, 3-minute or 30-second reader: