September 1, 2016: A colleague in health-system marketing counsels his case-study writers to “get the patient to the hospital.” Wrong! When it comes to case studies, it’s about the client’s problem and results, not your solutions.
May 2, 2016: No matter how dazzling your feature lead is, at some point, readers want to know where you’re going with the story. And that’s the job of the nut graph. The nut graph is where you reveal your destination and convince your readers to come along for the ride.
January 4, 2016: How can scanning old news headlines, getting a quick education from Wikipedia or asking your BFF and research assistant Google a question or two save a boring story? By helping you add concrete detail to your message in 15 minutes or less.