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1-10 of 103 Results for wylie SO01
  1. April 1, 2014: Writing with Wylie column for the April 2014 issue of Tactics.
  2. February 27, 2014: How can you write subject lines that drive opens?
  3. January 31, 2014: Perhaps the most difficult part of writing a feature-style story is showing in the lead and telling in the nut graph. You want to illustrate first, and then explain. Most writers do the reverse.
  4. January 31, 2014: The listicle — simply a list-based article — has become a staple for online journalism and an easy way to package content for the overburdened, mobile news consumer. While sites like and Cracked and BuzzFeed have popularized the listicle, they’ve been around for ages in print. I even recall a few articles from the early days of Tactics with headlines like “5 Ways to Improve Your News Releases.”
  5. January 2, 2014: Forget everything you think or know about Obamacare. Does it represent the country’s worst slide into socialism since 1776? Or does it offer a much-needed basket of rainbows and kittens to all Americans? Those questions are the least of our worries. The real question is: Is it readable?
  6. December 3, 2013: In this back-to-school spirit, here are three tests that you can run on your Web page to make sure that your message is accessible to skimmers and to scanners.
  7. October 31, 2013: We’d all do well to use more periods. Reader comprehension drops as sentence length increases, according to classic research by the American Press Institute.
  8. October 1, 2013: Here are some other numbers to consider when writing copy for Web pages, blog posts and status updates.
  9. August 28, 2013: Too many communicators leave the decks off of Web pages, press releases, marketing tools and articles. But why skip the best-read element on your page?
  10. August 2, 2013: When it comes to your news release headline, something should be happenin’. And that takes Verb.

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