July 1, 2014: Take a tip from Topolobampo: Instead of pushing your products, offer your customers information they can use to live their lives better. Tip sheets position your organization as an expert in the field and may drive more sales than purely promotional pieces.
May 30, 2014: Storytelling makes your message more compelling, easier to understand and more persuasive. It also increases the chances of going viral. We’ve all got great stories. FedEx, for instance, has Ben the Bear.
January 31, 2014: Perhaps the most difficult part of writing a feature-style story is showing in the lead and telling in the nut graph. You want to illustrate first, and then explain. Most writers do the reverse.