April 2, 2013: It’s easy to think that your topic is the topic. But your reader is really the topic. Instead of focusing on the news, focus on the impact, or how the news affects your readers. That will make your copy more interesting, relevant and valuable to your readers.
February 28, 2013: Comics, cartoons and other methods of graphic storytelling have become the superheroes of public relations and communication. They draw your audience’s attention, increase understanding and move people to act. Comics are especially effective at clarifying complex concepts.