May 1, 2013: Use this feature style for releases, blog posts, bylined articles — any piece where you want to hold your reader’s rapt attention and leave him or her wanting more.

April 2, 2013: It’s easy to think that your topic is the topic. But your reader is really the topic. Instead of focusing on the news, focus on the impact, or how the news affects your readers. That will make your copy more interesting, relevant and valuable to your readers.

February 28, 2013: Comics, cartoons and other methods of graphic storytelling have become the superheroes of public relations and communication. They draw your audience’s attention, increase understanding and move people to act. Comics are especially effective at clarifying complex concepts.

January 28, 2013: So how can you keep your reader’s attention when they're reading your content on a tablet or mobile device? Here are three findings from Poytner's Eyetrack: Tablet Study to help tailor your writing to today's digtal audience.

January 4, 2013: Whenever I meet former broadcasters in the PR business, I get a little jealous. Broadcasters know how to make even complex stories more clear and conversational.

December 6, 2012: Conventional methods to release leads are formulaic, old-fashioned and — let’s face it — dull. They slow the story down, appear unsophisticated and are too stereotypical to stand out from the competition. Instead, consider these three more effective approaches.

November 9, 2012: Make it F-A-B: Lead with benefits, substantiate with features

October 11, 2012: If you want people to retweet your tweets, then make them helpful to your followers. Ann Wylie offers some tips to make your content valuable and viral.

September 4, 2012: Write relevant, valuable and interesting content to reach Facebook users. Follow these tips from author and social media scientist Dan Zarrella’s research.

August 1, 2012: If you’re lucky, then your Web visitors may scan through your site, searching for specific facts and key ideas. But they aren’t reading. You can reach these online scanners, however, if your page will pass the “skim test.”