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1-10 of 68 Results for wylie SO01
  1. September 1, 2016: A colleague in health-system marketing counsels his case-study writers to “get the patient to the hospital.” Wrong! When it comes to case studies, it’s about the client’s problem and results, not your solutions.
  2. August 3, 2016: The side effects of reading on the screen are starting to sound a lot like the insert in my asthma medication.
  3. July 5, 2016: It was a good story: More than 1,000 New Englanders would soon have safe, decent, affordable places to live.
  4. June 1, 2016: Next time you hit Whole Foods, look at the magazines displayed at the checkout counter. Chances are you’ll find they’re packed with numerals.
  5. May 2, 2016: No matter how dazzling your feature lead is, at some point, readers want to know where you’re going with the story. And that’s the job of the nut graph. The nut graph is where you reveal your destination and convince your readers to come along for the ride.
  6. April 1, 2016: Read it and weep.
  7. March 2, 2016: It’s the most retweeted word in the English language, according to viral marketing scientist Dan Zarrella: “you.”
  8. February 1, 2016: Over the past five years, author and writing coach Ann Wylie has been offering tips for Tactics readers in her “Writing With Wylie” column. Here is some of her most timeless advice:
  9. February 1, 2016: How do you pack a large life into a tight space?
  10. January 4, 2016: How can scanning old news headlines, getting a quick education from Wikipedia or asking your BFF and research assistant Google a question or two save a boring story? By helping you add concrete detail to your message in 15 minutes or less.
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