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  1. February 1, 2016: Over the past five years, author and writing coach Ann Wylie has been offering tips for Tactics readers in her “Writing With Wylie” column. Here is some of her most timeless advice:
  2. February 1, 2016: How do you pack a large life into a tight space?
  3. January 4, 2016: How can scanning old news headlines, getting a quick education from Wikipedia or asking your BFF and research assistant Google a question or two save a boring story? By helping you add concrete detail to your message in 15 minutes or less.
  4. December 2, 2015: Editors don’t care that “Amalgamated Technologies Has Released the New XYZ-2000 Coated Cable Bushing,” writes Stinson Liles, principal and cofounder at Red Deluxe. “They are much more likely to be interested in ‘Phone Companies Use New Coated Cable Bushing for Difficult Underground Connections.’ … A product release must — very early on — sell the editor on the product’s usefulness and applicability to … readers.”
  5. December 2, 2015: The ExpertExpress Quick Learning sessions on Nov. 9 provided 15-minute takeaways and techniques for communications professionals. Here are some soundbites and highlights from six of the speakers:
  6. October 29, 2015: What’s the least important element in a press release — less important than even the dateline or the boilerplate?
  7. September 29, 2015: You’re not still stuffing all of the Ws and the H into your lead, are you? You’re not still writing, “XYZ Company today announced that…” — right?
  8. September 1, 2015: Here’s the problem with long sentences: Every time you add a word, you reduce comprehension.
  9. August 3, 2015: When Lynn Wylie, aka the best sister ever, sent me a post from the blog Un-Fancy, which argued that all you need to look great every day is a capsule wardrobe of 37 items per season, I scoffed.
  10. July 1, 2015: Have you ever been lost in a story?

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