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1-10 of 71 Results for wylie SO01
  1. December 1, 2016: Ace Your Next Feature Headline
  2. October 31, 2016: It’s tempting to call metaphor the magic spell in a writer’s repertoire, the Penn and Teller of the page.
  3. September 30, 2016: David Ogilvy famously said that by the time you’ve written your headline, you’ve spent 80 cents of your advertising dollar. The same is true of your other display copy — like captions (aka cutlines) — as well. Too often they’re the first thing readers read. But they’re the last thing PR pros slap together.
  4. September 1, 2016: A colleague in health-system marketing counsels his case-study writers to “get the patient to the hospital.” Wrong! When it comes to case studies, it’s about the client’s problem and results, not your solutions.
  5. August 3, 2016: The side effects of reading on the screen are starting to sound a lot like the insert in my asthma medication.
  6. July 5, 2016: It was a good story: More than 1,000 New Englanders would soon have safe, decent, affordable places to live.
  7. June 1, 2016: Next time you hit Whole Foods, look at the magazines displayed at the checkout counter. Chances are you’ll find they’re packed with numerals.
  8. May 2, 2016: No matter how dazzling your feature lead is, at some point, readers want to know where you’re going with the story. And that’s the job of the nut graph. The nut graph is where you reveal your destination and convince your readers to come along for the ride.
  9. April 1, 2016: Read it and weep.
  10. March 2, 2016: It’s the most retweeted word in the English language, according to viral marketing scientist Dan Zarrella: “you.”
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