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The risks and benefits of Facebook hashtags


August 2, 2013

In last month’s “Digital Dialogue” column, I discussed the importance of developing a hashtag strategy within your crisis communications plan.

This month, I’m taking a look at the new Facebook hashtags, the risks that they present to your organization and the crisis communications opportunities that they bring to the table.

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Melissa Agnes Melissa Agnes, president of Melissa Agnes Crisis Management, is a specialist in online crisis communications and online reputation management. She writes a daily blog on online crisis management. Find her on Twitter: @melissa_agnes.

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