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Write a better boilerplate

June 4, 2012

The boilerplate’s ubiquity makes it important. An organization uses the copy over and over again. Depending on the scope and reach of your media relations efforts, reporters and editors might publish your boilerplate thousands of times, exposing it to thousands of consumers.

So what goes into a good boilerplate? To decide, think like your reader.

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Ann Wylie Ann Wylie works with communicators who want to reach more readers and with organizations that want to get the word out. To learn more about her training, consulting or writing and editing services, contact her at
Email: ann at

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