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Sneak peeks and deflections: How they can raise your spokespeople’s performance

November 14, 2012

Media interviews sometimes have a way of going astray.  Why does this happen?  Your spokespeople might lack critical tools needed to move the interview in the preferred direction.

When controlling the direction of an interview, media sources can use several communications techniques.  We will cover two of them in this article — the “sneak peek” and the “deflection.”

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Ed Barks Ed Barks leads media training workshops for executives who want to enhance their reputations, and for organizations that want to achieve their long-term business goals. He is the author of “The Truth about Public Speaking.” Email:

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