Please log in to MyPRSA to read this article, as well as to view and leave comments.
New to PRSA?
Learn more about PRSA membership, and join a professional network you can count on.
Marie Overfors is a freelance writer and communications consultant who enjoys applying creativity and humor to make a difference for her clients and their customers. She blogs at MarieOverfors.com.
Email: marie at MarieOverfors.com