July 22, 2013
Luxury electric carmaker Tesla recently proved the old adage, “don’t fight people who buy ink by the barrel,” wrong. Tesla CEO Elon Musk took on The New York Times this past February and successfully restored the company’s integrity. One negative story could have branded the Tesla sedan as a lemon. But Musk turned the experience into lemonade.
What do you do when a reporter covering your organization or client gets the facts wrong time and time again?
Please log in to MyPRSA to read this article, as well as to view and leave comments.
Learn more about PRSA membership, and join a professional network you can count on.