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CEOs Going Social: How Executives Can Engage Stakeholders Online


July 22, 2013

Social CEOs are increasingly attracting attention.

At Weber Shandwick, we had already audited the social media habits of the world’s largest company CEOs in 2010 and 2012 (“Socializing Your CEO: From (Un)Social to Social” and “Socializing Your CEO II,” respectively) but thought that members of the workforce might have a unique perspective. We were curious how employees saw the upsides and downsides of CEO online engagement. The results from this investigation appear in the 2012 report “The Social CEO: Executives Tell All.”

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Leslie Gaines-Ross Leslie Gaines-Ross, Weber Shandwick’s chief reputation strategist, is the architect of groundbreaking, award-winning research into CEO and corporate reputation, CEO transitions and thought leadership.

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