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The Halo Effect: Serving Your Audience’s Needs


January 9, 2014

Word of mouth is certainly not new, but in an era where conversations are often happening online, three key aspects of how word of mouth operates have changed.

People are now in touch with a broad network of acquaintances.

As these conversations are occurring online, there is now a searchable trail.

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Sam Ford Sam Ford is director of audience engagement at Peppercomm and co-author of “Spreadable Media: Creating Value and Meaning in a Networked Culture.” He is an affiliate with MIT’s Comparative Media Studies/Writing Program.

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