PRSA Public Relations, Marketing and Communications Jobs

Career Assessment

Identify Skills to Advance Your Public Relations Career

The Public Relations Professional Career Guide is a tool you can use to identify the qualifications you need to land public relations jobs. The guide includes job descriptions and a detailed skill set list that can help you self-assess when you’re ready for the next stage of your career development. This guide,  published in 1993 by the PRSA Foundation, can help you:

  • Determine your level of professional growth.
  • Analyze strengths and weaknesses in your training.
  • Design a plan each year for continuing education to improve and advance in the field.

The guide also provides information on the basic requirements for entering the public relations field. Altogether, the career guide contains 131 listings of skills and knowledge appropriate for public relations professionals.