PRSA Public Relations, Marketing and Communications Jobs

Career Transitioning From Journalism to Public Relations

A recent PRSA webinar focused on the new skill sets journalists had to learn as they transitioned to public relations. Those making the transition successfully found that creating compelling news and digital content for their company’s website and social media pages has opened up new opportunities for former journalists.

New Skill Sets Journalists Have Learned:

  • Project management.
  • Event planning.
  • Working with social media (blogs, Facebook, Twitter, YouTube, Flickr).
  • Working with websites and making them more creative.
  • Adding in teasers and embedding video.

Journalists Have Crossed Over To:

  • Nonprofit organizations.
  • Community affairs positions.

Among the Skills Considered Transferrable Are:

  • Organization.
  • Meeting deadlines.
  • Putting together a story.
  • Writing in a sound, grammatical fashion.
  • Creating a positive branded presence.
  • Working with special interest groups.

Learn more about PRSA Professional Development and training courses.