PRSA Public Relations, Marketing and Communications Jobs

Job Hunting: What’s In and Out?

By The Creative Group

Monogrammed stationery. Rolodexes filled with business cards. The Sunday want ads. These, like many job search tools, have given way to more modern must-haves. While the fundamental task of reaching out to potential employers and making a positive impression hasn’t changed, the tools are different. Job seekers who have a thorough understanding of how to best promote themselves in today’s competitive environment have an edge.

Following are the “ins” and “outs” of the job hunting scene today:

OUTIN
Overly detailed resumesStreamlined resumes that list relevant accomplishments
An “objective” statement on resumesA “summary of qualifications” that highlights applicable skills
Blanketing employers with your resume and cover letters addressed “To whom it may concern”Researching prospective employers and applying to companies or agencies where your skills and interests match their needs
Stilted language in application materials (“Please find my resume attached in response to the PR job posting …”)More natural prose that provides a sense of your personality and genuine interest in the job (“When I learned about the PR specialist position, I was excited by the …”)
Canned  responses to interview questions (“My weakness is that I work too hard …”)Authentic responses that provide insight into your thought processes and how you can contribute to the organization
A set reference listA customized reference list for each opportunity
Networking occasionallyNetworking constantly using tools such as LinkedIn, Facebook and Twitter, as well as in person
Using unusual resume formats to hide employment gapsFilling potential gaps through freelance or volunteer work
A narrow focus in your job searchA broad view of how your skills might be useful in various roles
Ending the interview by asking when they’ll be contacting youEnding the interview by asking for the job on a trial basis
Post-interview thank-you notes that tell the interviewer how much you want the jobPost-interview thank-you notes that provide more insight into why you are the best person for the job


 The Creative Group is a specialized staffing service placing interactive, design, marketing, advertising and public relations professionals with a variety of firms. More information, including online job-hunting services, candidate portfolios and TCG’s award-winning career magazine, can be found at creativegroup.com.