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If you have questions about your job search, turn to our career experts and get the edge you need. Members of PRSA’s College of Fellows are ready and willing to help you with two programs:

Ask the Experts: Answers to quick questions about your job search. Examples include:

  • How should I respond to these types of interview questions: "Tell me about yourself” or "What are your salary requirements?”
  • How can I develop a network? Where do I start?
  • What am I doing wrong? I send out resumes but never get interviews.
  • How long should I wait after an interview to hear from an employer?

To ask a question, scroll down to the question form and fill it out. When you’re ready to submit it, click the "Submit Question" button at the bottom. Many of your questions may already be answered in the more than 300 responses listed below so you may wish to review them first.

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There are currently 572 questions posted.

You are currently viewing questions 1 thru 5.

  posted: July 30,2014 04:45 PM -- submitted by: Eddie Godshak
Q1: I am working on startup that I invested over $400,000 of my own funds to build the unique technology, and now low on funds…. Looking for a way to get PRs, to attract strategic business partners/capital.

Given the above, the ideal scenario is to find a smart PR person, who can defer fees and get results. Possible equity based incentive.

Can I post on your website, or suggestions? How to find such a PR person?

Eddie G, CEO of Wiz Maps


A1: Thank you for your question. The purpose of our site is to answer public relations related questions; we don't post requests like yours.

However, I suggest you go to Internet, LinkedIn and Facebook for affinity sites. For instance, in Minnesota we have MNPRBlog.com. Other areas of the country have similar sites. They are a good way to connect with public relations professionals. You might want to talk with Ryan May who created the site here.

Good luck with your company.
Margaret Ann Hennen APR, Fellow PRSA
expert response from: Margaret Ann Hennen, APR, Fellow PRSA

  posted: July 23,2014 11:32 PM -- submitted by: Kathleen
Q2: I have close to 15 years in the PR field, most of which have been in the non-profit arena. I recently relocated and am searching for a job. I have interviewed with 2 companies (NOT non-profit) who seemed very concerned that I had only worked for non-profits. How can I convince them that I am a great candidate if I have no corporate experience?

A2: Kathleen,
It sounds as if you have been invited to interview with corporations which is an indication that they are willing to consider you based on your experience. That's a good sign.

Are you using the language of business? Are you talking about your accomplishments in terms of outcomes/results or in terms of outputs/activities? Are you talking about how you can help the company or the department achieve its strategic goals?

You might want to consult the APR Study Guide (found on the PRSA website in the section for APR preparation: Become an APR). Several things might be useful -- information on the language of business and a scavenger hunt for new hires are two examples.

If you are a PRSA member, apply for the PRSA Mentor program. A member of the PRSA College of Fellows can talk with you about your resume and how to capitalize on your skills and talk about them in reference to transferring from a non-profit to a for-profit position. The mentor program is a free benefit for PRSA members.

Good luck in your transition.
Margaret Ann Hennen, APR, Fellow PRSA
expert response from: Margaret Ann Hennen, APR, Fellow PRSA

  posted: July 19,2014 09:36 AM -- submitted by: Michael MacKay
Q3: Need resume advice...

I've been working in the radio/communications industry since 2007 and just graduated in May 2014 with my degree in Communications-Public Relations. While I was in school I took part in two different PR internships that I received excellent reviews on.
Lately, I've been sending out my resume, only to receive the automated responses, not even getting an interview. I'm willing to start at the bottom or intern if if gets my foot in the door at a big PR firm. Advice?

A3: Are you networking in addition to sending out resumes? Most jobs are found through networking. Are you requesting and following up on informational interviews?

Are you involved with your local PRSA chapter? Do you attend meetings and meet PR professionals?

Is your resume in order? Does your resume focus more on results than activities? Are you clear when people ask you about yourself and your career goals? Do you have an elevator speech?

If you are a PRSA member, you can tap into the PRSA College of Fellows mentoring program and request a mentor who will talk with you in more detail. It is a free service to members. If you plan to attend the fall conference in D.C., you can schedule a mentoring session with a Fellow.

Good luck with your job search.

Margaret Ann Hennen, APR, Fellow PRSA
expert response from: Margaret Ann Hennen, APR, Fellow PRSA

  posted: July 18,2014 10:38 AM -- submitted by: Renique' King
Q4: As I have been researching more about the differences between Public Relations and Marketing, I am finding that as the jobs are evolving they have become slightly wrapped around each other. So the leads me to wondering, what should I major in? Should I major in marketing or communications with a specialization in public relations?

A4: You are correct. In the past decade, the boundaries have blurred. However, the question you ask is one only you can answer. It is a good question to ask.

I suggest you talk with one of your college professors who can ask you follow-up questions and understand your background and what drives you.

My advice is to follow your passion as the two disciplines, while similar, are still distinct.

Good luck,
Margaret Ann Hennen, APR, Fellow PRSA

expert response from: Margaret Ann Hennen, APR, Fellow PRSA

  posted: July 7,2014 10:07 AM -- submitted by: Ryan
Q5: I am about ready to graduate with degrees in PR and communication. I have an opportunity to create a job at the place I just interned for the summer. The job would be titled: social media/PR Specialist. They already have a communication/marketing director. Also it is a non-profit and their operating budget is 3.5 million. My main duties: creative content for social media, company literature, and crisis and internal communication. What is the least I could be worth salary wise? 25K? Thanks!

A5: Ryan,
Congratulations on earning your degree. Interning is a good transition tool -- as in your case, sometimes jobs grow out of those experiences.

You're right to consider the size of your organization when thinking about salary. However, other things are also important, including location. Are you in a big city, a small city, a town? What state are you in?

Also, you should know if it is a 50l (c)3 or has another non-profit designation?

Check GuideStar for the 990 of your organization. From that you can find the 5 highest salaries at the organization. You could also ask about entry level jobs in other parts of the organization to compare expectations with reality.

Contact your local state government -- departments vary from state to state, but wherever the job resource centers are located would be a good starting point. They should be able to give you information on salaries in your specific area. You might also contact your CPA or the person who prepares your tax filing for that kind of information.

You should think about how interested you are in creating your own job, the level of respect your have for the rest of the staff and for your immediate supervisor. Is the culture one in which you want to work for the next few years? Is there an opportunity for advancement. The job is always more than just the salary, but understand how much money you need to live properly. These are just some of the variables. You will most likely think of more.

Once you have this concrete data, you will be able to make a better decision on the job and to suggest an appropriate salary -- one based on data, not just a figure you grab out of the air.

Good luck,
Margaret Ann Hennen, APR, Fellow PRSA
expert response from: Margaret Ann Hennen, APR, Fellow PRSA

  posted: July 1,2014 10:38 PM -- submitted by: Jeff C
Q6: I've been trying to transition myself into a mid-level, marketing/pr role. I've been the director of marketing and fundraising for a mid-level, local non-profit but I'd really prefer a position that doesn't involve fundraising or sales. I've interviewed for some great positions in my area in the past year but have been "2nd best" twice. I recently wasn't invited to interview for a job that would've been an ideal fit for me. Might I be missing something that I'm not realizing?

A6: Jeff,
Are you a member of your local PRSA chapter? If so, I recommend that you connect with the mentor program at PRSA. A PRSA Fellow will work with you -- review your resume and talk with you about your experience and learn from you how you are presenting yourself and talking about your work.

This is a member benefit -- a free service which comes with your membership.

A mentor will be able to look more closely at your specific case and give you advice.

You are asking good questions. Good luck
Margaret Ann Hennen, APR, Fellow PRSA
expert response from: Margaret Ann Hennen, APR, Fellow PRSA

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