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Need Career Guidance? Pose a Question to the“Ask the Experts” Forum

If you have questions about your job search, turn to our career experts and get the edge you need. Members of PRSA’s College of Fellows are ready and willing to help you with two programs:

Ask the Experts: Answers to quick questions about your job search. Examples include:

  • How should I respond to these types of interview questions: "Tell me about yourself” or "What are your salary requirements?”
  • How can I develop a network? Where do I start?
  • What am I doing wrong? I send out resumes but never get interviews.
  • How long should I wait after an interview to hear from an employer?

To ask a question, scroll down to the question form and fill it out. When you’re ready to submit it, click the "Submit Question" button at the bottom. Many of your questions may already be answered in the more than 300 responses listed below so you may wish to review them first.

Mentor-Match: In-depth coaching. Examples include:

  • Resume review
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  • Individual career assessment and coaching
  • Tips for dealing with current job situations

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There are currently 595 questions posted.

You are currently viewing questions 1 thru 5.

  posted: January 30,2015 04:41 PM -- submitted by: Julie
Q1: I left the PR industry 9 years ago and want to transition back into the field, but I do not have recent PR experience. Can you tell me how to get employers to continue to read my resume beyond my most recent position to see that I was in PR in the past? I put in my cover letter that I left the industry 9 years ago, state what I have been doing and explain I am eager to get back into the field, but I feel employers see I have not been in the field recently and that is working against me.

A1: Julie--

You must KNOW each person to whom you send a resume. The best way to get to know PR people is to join PRSA and become active in your local chapter. Attend monthly meetings and trade business cards. Follow up by email. Find members who work in areas of your interest and ask for informational meetings with them--to give you "the lay of the PR land," so to speak. Ask each one for specific recommendations of where you should apply.

You might also make yourself available for project work as a free-lancer. That, too, is a great way to meet the right people.

Best of luck to you!
expert response from: Jim Haynes, APR, Fellow PRSA

  posted: January 26,2015 05:26 PM -- submitted by: Darrell Williams
Q2: I've just retired from a corporate PR position after 35 years and want to begin doing contract/consulting work from home. I need to determine how much to charge for my services. Are there guidelines for hourly rates to charge for different types/levels of PR services? Any suggestions?

A2: Darrell--

That's a challenge. This article provides a reasonable approach to deciding what to charge:
http://soloprpro.com/setting-rates-a-field-guide/

Hope it helps!
expert response from: Jim Haynes, APR, Fellow PRSA

  posted: January 21,2015 03:08 PM -- submitted by: Rebecca Bourne
Q3: I am about to graduate with my Master's degree in PR in May and have been starting the job hunting process, but I have been going back and forth about which type of resume to send out. Is it better to send out a resume that is colorful and unique or one that is more professional and standard? What is the best way to make your resume stand out among the crowd?

A3: Rebecca--

The type of resume you send depends on the organization to which it is sent. If you are interested in a PR position in a law firm, engineering firm or accounting firm, stick with professional and standard. On the other hand, if you are applying to work in entertainment or tourism, use the colorful and unusual approach.

Good luck in your quest!
expert response from: Jim Haynes, APR, Fellow PRSA

  posted: January 21,2015 03:05 PM -- submitted by: Darshan.satra
Q4: I am BCOM graduate,mumbai and did travel and tourism course but were should i try for job in mumbai,i am confused about my career

A4: This site is limited to providing information to people in public relations. We are not able to assist you.
expert response from: Jim Haynes, APR, Fellow PRSA

  posted: January 16,2015 01:55 PM -- submitted by: Mary
Q5: I started working at a retail job this week(2 days so far) and I like it there but I want work at a retail that sells computers . But I read the qualifications that says at least 1 year of customer service. But I'm starting to learn about retail and understand it really fast. I really want to work there and I know a lot about computers. Should I apply anyways or just stay there a year? I'm a student that is currently trying to get a degree in computer science if this helps.


A5: Mary--

This site is devoted to assisting public relations practitioners. You need to seek help from sites and individuals who can be of help in retail work.
expert response from: Jim Haynes, APR, Fellow PRSA

  posted: January 14,2015 03:49 PM -- submitted by: Lisa Oliphant
Q6: What is the best way to phrase salary requirements when an agency has asked that you include that in the cover letter?

A6: Lisa--

That's a bit like walking a tightrope, isn't it?

Perhaps the best way is to present a range of salaries as closely as possible related to the position and your experience level.

You may be able to find the information you need in these websites:

http://www.prsa.org/jobcenter/career_resources/resource_type/tools_tactics/salary_information/salaries_pr/

http://www.glassdoor.com/Salaries/public-relations-salary-SRCH_KO0,16.htm

http://money.usnews.com/careers/best-jobs/public-relations-specialist

http://www.ehow.com/info_8710389_salary-communications-manager-nonprofit.html

http://www.prdaily.com/Main/Articles/9861.aspx

expert response from: Jim Haynes, APR, Fellow PRSA

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