PRSA Public Relations, Marketing and Communications Jobs

Ask the Experts

Need Career Guidance? Pose a Question to the“Ask the Experts” Forum

If you have questions about your job search, turn to our career experts and get the edge you need. Members of PRSA’s College of Fellows are ready and willing to help you with two programs:

Ask the Experts: Answers to quick questions about your job search. Examples include:

  • How should I respond to these types of interview questions: "Tell me about yourself” or "What are your salary requirements?”
  • How can I develop a network? Where do I start?
  • What am I doing wrong? I send out resumes but never get interviews.
  • How long should I wait after an interview to hear from an employer?

To ask a question, scroll down to the question form and fill it out. When you’re ready to submit it, click the "Submit Question" button at the bottom. Many of your questions may already be answered in the more than 300 responses listed below so you may wish to review them first.

Mentor-Match: In-depth coaching. Examples include:

  • Resume review
  • Interview coaching
  • Individual career assessment and coaching
  • Tips for dealing with current job situations

(Get a mentor)

 


There are currently 688 questions posted.

You are currently viewing questions 11 thru 15.

  posted: July 6,2016 04:26 PM -- submitted by: Barbara Goodman
Q11: I just returned to DC last month after many years in LA and I would like to contribute my background and experience toward an administrative position at a DC PR Firm. I am having a hard time finding which staffing agencies are used by PR Firms for admin roles.

A11: Barbara--

You'll need to ask DC local PR professionals about staffing agencies that are used by PR firms for administrative services.

Your best source for information may be the DC Chapter of Public Relations Society of America, https://www.prsa-ncc.org/.
expert response from: Jim Haynes, APR, Fellow PRSA

  posted: July 6,2016 04:22 PM -- submitted by: Con M
Q12: Hi

I will be graduating from a PRSA accredited program at Seneca College. I will have a Graduate certificate in Corporate Communications from Toronto, Canada.

What advice would you give for finding employment stateside? Is it easier to find opportunities if you come from a PRSA recognized program? Thanks.

A12: Finding a position in the USA while not living in this country is difficult. That is especially true when you have little or no “real-life” experience. Public relations position are quite competitive, whether the position is called public relations, corporate communications, public affairs or another title.

If you visit the USA, focus your attention on organizations in the cities you will visit. Try to attend a meeting of the Public Relations Society of America (PRSA) chapter in one or more cities. (See https://www.prsa.org/Network/Chapters/Find/index.html#.VgF5apoQW1s to find a chapter.) Meet PR professionals; exchange business cards; follow up immediately by email or phone. Ask for 20-minute meetings (in person or by phone) to get overviews of the market and contacts. Finding a job is much easier if you KNOW the person whom you are contacting.

Finding a position will be much easier if you have a resume that includes an internship during which you would work under the direction of a PR professional. An internship allows you to produce examples of your writing and other skills that will be attractive to prospective employers.

While graduating from a PRSA recognized program would be of interest to prospective employers who are involved in PRSA, your skills, experience, enthusiasm and outgoing personality are much more important.

Let me suggest that you try to locate a job where you are. You’ll probably find that locating a new position is easier when you are employed and gaining experience.

Best of success to you!

expert response from: Jim Haynes, APR, Fellow PRSA

  posted: July 6,2016 04:13 PM -- submitted by: Giselle
Q13: How can I get started in the PR field as a recent college graduate (communication and sociology degree) who has had mainly journalism, legal, and administrative experience? And do advertising and PR follow this same path, or do the two fields work closely together? Also, if it makes a difference, I currently live and work in NYC.

A13: Giselle—
You have a good start, with your experience in journalism and your degree in communication and sociology. And you are in the USA’s largest market for journalism and public relations.

The “common denominator” for journalism, PR and advertising is WRITING. It’s the basis for all three fields. Journalism and public relations writing are quite similar; advertising writing is very different. Marketing combines the three and relies heavily on research-based decision making.

A difficulty you face is that graduates who have specialized in public relations have been taught skills that you will need. And most of them have experience in PR writing labs and in “real life” internships, working under the direction of professionals. That experience makes them highly desirable to employers.

To “catch up,” you would do well to check out the Accreditation in Public Relations (APR) process at http://www.praccreditation.org/apply/apr/. You might find that process helpful, whether or not you continue through the Accreditation process. You could use “2016 Competencies/KSAs Tested in Examination” to evaluate your own KSAs (Knowledge, Skills and Abilities). If you find deficiencies, go to http://www.praccreditation.org/resources/recommended-texts/index.html and select a book or books that you believe will be helpful.

expert response from: Jim Haynes, APR, Fellow PRSA

  posted: May 31,2016 09:30 AM -- submitted by: Preston
Q14: What's most effective way to market experience over education?

Specifically, I'm a Air Force veteran with three years' experience and an AS while still in school for my BS. I rarely make it through an ATS to human hands. When I receive callbacks, they're for unpaid or minimum wage positions. Obviously, I'm doing something wrong.

What steps should I be taking to be competitive for a position and make a living until my BS graduation?

A14: Preston,
Thank you for serving our country. PRSA has put together a toolkit to help with the transition -- here's the URL http://www.prsa.org/jobcenter/military/military_career_toolkit/

In addition, you might want to connect with a mentor through the PRSA mentor program, which is a member benefit. Ask for someone with a military background. If you are a student, we also have a PRSSA program. Check the PRSA website if your campus doesn't have a chapter.

Beyond those resources, networking with existing public relations professionals is a good place to begin learning more about PR in your community. Attend chapter meetings, meet people and exchange business cards. If you don't have cards, you can get them printed reasonably on line or at a local business products store. Follow up with a phone call or email to the people you've met and ask for an informational interview. Go prepared with your resume and questions.

Regards,
Margaret Ann Hennen, APR, Fellow PRSA
expert response from: Margaret Ann Hennen, APR, Fellow PRSA

  posted: May 23,2016 09:33 AM -- submitted by: Sha
Q15: Sir,I completed 12 now&I want to be a scientist in physics,so I want to join iiser .But I have only 85% marks,
is it enough?
Sir,if I join any institute for Bsc physics,will I can join iiser at the 1'st year of Bsc physics?
Sir,also suggest me the other ways to be a scientist.

A15: Our website is for individuals in the public relations and communications field. We are not experts in science or related studies.

Perhaps you could connect with your local government agency dealing with education and science preparation.

Good luck.

Margaret Ann Hennen, APR, Fellow PRSA
expert response from: Margaret Ann Hennen, APR, Fellow PRSA

  posted: May 10,2016 08:23 AM -- submitted by: M. Karen Walker
Q16: I am transitioning from government/public service and academe into the corporate sector, moving to Lynchburg, Va (Blue Ridge Chapter). I am seeking samples and advice on how to telescope my 7 page, KSA-oriented cv into a traditional two-page resume. I am especially interested in pros and cons of a functional vs chronological resume, whether to provide a career objective, whether to include publications, and primers on using Skype. I have 20+ years' experience plus a PhD in Rhetoric.

A16: Karen,
You are asking the right questions about your transition. It sounds as if you're a PRSA member. Mentor Match is a PRSA member benefit (link below).

This will give you one-on-one advice about your resume and how to talk about your experience. How to position your background to appeal to potential corporate or agency managers.

Good luck,
Margaret Ann Hennen, APR, Fellow PRSA

http://www.prsa.org/jobcenter/career_resources/resource_type/strategic_advice/ask_the_experts/
expert response from: Margaret Ann Hennen, APR, Fellow PRSA

Ask your question here...

Select an Expert:
Your Name: *
Your Email: *
Your Question: *
Human Verification:

To help us ensure that you are a real human, please type the total number of circles that appear in the following images in the box below.

(image of three circles) + (image of three circles) =

       

* required fields