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If you have questions about your job search, turn to our career experts and get the edge you need. Members of PRSA’s College of Fellows are ready and willing to help you with two programs:

Ask the Experts: Answers to quick questions about your job search. Examples include:

  • How should I respond to these types of interview questions: "Tell me about yourself” or "What are your salary requirements?”
  • How can I develop a network? Where do I start?
  • What am I doing wrong? I send out resumes but never get interviews.
  • How long should I wait after an interview to hear from an employer?

To ask a question, scroll down to the question form and fill it out. When you’re ready to submit it, click the "Submit Question" button at the bottom. Many of your questions may already be answered in the more than 300 responses listed below so you may wish to review them first.

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There are currently 585 questions posted.

You are currently viewing questions 11 thru 15.

  posted: October 3,2014 05:00 PM -- submitted by: Katie
Q11: It has been a challenge to find an entry level PR position since graduating this past May, even with 2 internships listed on my resume. I am considering going to grad school, but can't decide if it will significantly improve my chances of finding a job. Would it be beneficial to get a masters in Graphic Design? That is my weakest area of necessary PR skills and one of the most important. What do you suggest is the best approach to take to bettering my chances of landing an entry level job?

A11: Katie--

A masters in graphic design may enhance your efforts to find a job in design.

If you are interested in finding a position in public relations more quickly, here’s what I recommend:

You need to know each of the people to whom you send a resume and cover letter. The best way to do that is to attend PRSA chapter meetings.

Check the websites of the nearest PRSA chapters and put the dates/times/locations of their chapter meetings and other events on your calendar. Work out a way to attend some of them. Be there early, and take along a generous supply of business cards and hand them out to professionals whom you meet. This is not the place to distribute resumes. Collect a business card from each person, and send your resume to them by email.

If you can, volunteer to help with registration for a chapter meeting. That’s a good way to meet professionals.

If you haven’t already done so, go to http://www.praccreditation.org/documents/aprstudyguide.pdf and examine this 150-page Study Guide for Accreditation in Public Relations. Go through the study guide carefully, and check off those KSAs (Knowledge, Skills and Abilities) where you have experience that you can document. Pay attention to the KSAs where you need to improve. Seek workshops, publications and so on that will help.

expert response from: Jim Haynes, APR, Fellow PRSA

  posted: October 3,2014 04:58 PM -- submitted by: Emily
Q12: I'm interviewing for a "PR & Communications Manager" role at a tech company with corporate HQ in San Francisco and operations in four large cities. Part of the job is mentoring/managing the four Marketing Managers in those cities in PR. Is it common for a corporate-level Manager to manage others with the title of Manager? It seems as though this position should be a Director role or at least a Senior Manager, with commensurate pay. It will oversee all PR and internal communications companywide.

A12: Emily--

Go to http://www.prsa.org/jobcenter/employers/job_descriptions/ to see public relations position titles and job descriptions. While this document is out of date, it probably will provide answers to your questions.
expert response from: Jim Haynes, APR, Fellow PRSA

  posted: October 3,2014 04:55 PM -- submitted by: Gamu Kamhaka
Q13: I have a Bachelor's degree in Political Science and a minor in Speech Communication and a Master's in Community Counseling. I am looking to transition into Public Relations and I wanted to know if I should get a degree in Public Relations or try to get into the field with my experience from my previous positions? What is the best way to get into the field?

Thank you.

A13: Gamu--

To determine whether you are prepared to move into public relations, go to http://www.praccreditation.org/documents/aprstudyguide.pdf. Examine the 150-page Study Guide for Accreditation in Public Relations. Go through the study guide carefully, and check off those KSAs (Knowledge, Skills and Abilities) where you have experience that you can apply. Pay attention to the KSAs where you need to improve. Seek workshops, publications and so on that will help.
expert response from: Jim Haynes, APR, Fellow PRSA

  posted: July 30,2014 04:45 PM -- submitted by: Eddie Godshak
Q14: I am working on startup that I invested over $400,000 of my own funds to build the unique technology, and now low on funds…. Looking for a way to get PRs, to attract strategic business partners/capital.

Given the above, the ideal scenario is to find a smart PR person, who can defer fees and get results. Possible equity based incentive.

Can I post on your website, or suggestions? How to find such a PR person?

Eddie G, CEO of Wiz Maps


A14: Thank you for your question. The purpose of our site is to answer public relations related questions; we don't post requests like yours.

However, I suggest you go to Internet, LinkedIn and Facebook for affinity sites. For instance, in Minnesota we have MNPRBlog.com. Other areas of the country have similar sites. They are a good way to connect with public relations professionals. You might want to talk with Ryan May who created the site here.

Good luck with your company.
Margaret Ann Hennen APR, Fellow PRSA
expert response from: Margaret Ann Hennen, APR, Fellow PRSA

  posted: July 23,2014 11:32 PM -- submitted by: Kathleen
Q15: I have close to 15 years in the PR field, most of which have been in the non-profit arena. I recently relocated and am searching for a job. I have interviewed with 2 companies (NOT non-profit) who seemed very concerned that I had only worked for non-profits. How can I convince them that I am a great candidate if I have no corporate experience?

A15: Kathleen,
It sounds as if you have been invited to interview with corporations which is an indication that they are willing to consider you based on your experience. That's a good sign.

Are you using the language of business? Are you talking about your accomplishments in terms of outcomes/results or in terms of outputs/activities? Are you talking about how you can help the company or the department achieve its strategic goals?

You might want to consult the APR Study Guide (found on the PRSA website in the section for APR preparation: Become an APR). Several things might be useful -- information on the language of business and a scavenger hunt for new hires are two examples.

If you are a PRSA member, apply for the PRSA Mentor program. A member of the PRSA College of Fellows can talk with you about your resume and how to capitalize on your skills and talk about them in reference to transferring from a non-profit to a for-profit position. The mentor program is a free benefit for PRSA members.

Good luck in your transition.
Margaret Ann Hennen, APR, Fellow PRSA
expert response from: Margaret Ann Hennen, APR, Fellow PRSA

  posted: July 19,2014 09:36 AM -- submitted by: Michael MacKay
Q16: Need resume advice...

I've been working in the radio/communications industry since 2007 and just graduated in May 2014 with my degree in Communications-Public Relations. While I was in school I took part in two different PR internships that I received excellent reviews on.
Lately, I've been sending out my resume, only to receive the automated responses, not even getting an interview. I'm willing to start at the bottom or intern if if gets my foot in the door at a big PR firm. Advice?

A16: Are you networking in addition to sending out resumes? Most jobs are found through networking. Are you requesting and following up on informational interviews?

Are you involved with your local PRSA chapter? Do you attend meetings and meet PR professionals?

Is your resume in order? Does your resume focus more on results than activities? Are you clear when people ask you about yourself and your career goals? Do you have an elevator speech?

If you are a PRSA member, you can tap into the PRSA College of Fellows mentoring program and request a mentor who will talk with you in more detail. It is a free service to members. If you plan to attend the fall conference in D.C., you can schedule a mentoring session with a Fellow.

Good luck with your job search.

Margaret Ann Hennen, APR, Fellow PRSA
expert response from: Margaret Ann Hennen, APR, Fellow PRSA

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