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If you have questions about your job search, turn to our career experts and get the edge you need. Members of PRSA’s College of Fellows are ready and willing to help you with two programs:

Ask the Experts: Answers to quick questions about your job search. Examples include:

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To ask a question, scroll down to the question form and fill it out. When you’re ready to submit it, click the "Submit Question" button at the bottom. Many of your questions may already be answered in the more than 300 responses listed below so you may wish to review them first.

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There are currently 675 questions posted.

You are currently viewing questions 16 thru 20.

  posted: March 10,2016 12:32 PM -- submitted by: Abe M
Q16: I could use some advice landing an entry-level PR job. I have two years of experience as a state regulator but this was just a job I took to pay my expenses during grad school. I have a M.S. in Political Science and a B.A. in English & Political Science. I have one PR internship from a year a go but those contacts are cold now. Do I pretty much have to leave my job and take unpaid PR internships, or is there some hope in marketing my "transferable" skills and landing my first PR job now? Thanks.

A16: Abe—

Let me suggest that you do a self-assessment by comparing your KSAs (Knowledge, Skills and Abilities) with the KSAs necessary for an accredited public relations professional.

To do that, go to, select “2016 Competencies/KSAs Tested in Examination.” Work through the six objectives presented and assess your KSAs compared to each one listed in the guide. Where you find deficiencies, go to and select a book or books that you believe will be helpful.

You will find more information on KSAs needed for PR Accreditation in the APR Study Guide, which can be downloaded at

If you decide to apply for Accreditation in Public Relations, check the website for the PRSA chapter nearest you. You should be able to locate that chapter’s Accreditation chair and get involved with local PR folks involved in studying for Accreditation.

Best of success to you!

expert response from: Jim Haynes, APR, Fellow PRSA

  posted: February 26,2016 06:44 PM -- submitted by: Jason
Q17: What is the difference between a Communications Director and a VP of Communications. I'm bucking for a promotion at an organization I've been at for 4 years, have previous experience as a Deputy Executive Director, and have been taking on more responsibility at my current organization. I want to make the case that they already have a VP of Communications, I just haven't gotten the title yet.

A17: I have never seen a standard definition of job titles. Each organization determines what responsibilities are included in a job description. I suggest you look at the other VP and director positions within your organization for the level of responsibility and the type of tasks that are expected of each. Compare that to the expectation of the communications position and that should be an indication of which title fits with the expectations that are your responsibility. This comparison would be a starting point for your discussion with your management.

Good luck.
Margaret Ann Hennen, APR, Fellow PRSA
expert response from: Margaret Ann Hennen, APR, Fellow PRSA

  posted: February 23,2016 11:00 AM -- submitted by: Susie
Q18: Hello
I am a semi-recent graduate pursuing a career in public relations, however it seems very difficult for me to get my foot in the door anywhere. I have been applying for about a year & only recently received a couple call backs but I still haven't had much luck. I completed two internships and have over 4 years experience in an office environment. I am constantly looking for conferences & events to attend to further my career and network, but I want to work. I would appreciate any feedback.

A18: Susie,
Internships are a good link to work. Have you reconnected with your colleagues from those organizations to network with them and ask them for other PR professionals with whom you can connect?

PRSA is another good link. The best way to land a PR job is to get to know the people in your public relations community. Attend local PRSA chapter meetings, go to conferences and other events (as you suggest you are doing above). Use this time to introduce yourself to professionals, ask about their backgrounds, etc. Make the conversation a learning experience, not a job interview. Don't monopolize any one person's time; they too are at the event, in part, to talk with people they know and meet new people. Rather, exchange business cards and followup with a request for an informational interview.

This is a process, you need to build up your network, do volunteer work so people learn more about your skills and abilities and can begin to see your work ethic and your character.

Good luck and keep talking with PR professionals.

Margaret Ann Hennen, APR, Fellow PRSA
expert response from: Margaret Ann Hennen, APR, Fellow PRSA

  posted: February 22,2016 12:54 PM -- submitted by: Vishnukumar
Q19: I am an integrated communication professional with over decade of experience in public relations and corporate communications. Most of my work experience was working in abroad, not in US. I am very keen to take up PR job in US, but I am on H4- dependent visa and residing currently in Richfield, MN.

I would like to know whether PR consultancies/Agencies would offer job to me with Work visa ? What kind of Work visa is a prerequisite for getting job in PR industry.


A19: Sorry, those are question we are not equipped to answer.
expert response from: Jim Haynes, APR, Fellow PRSA

  posted: February 15,2016 07:14 PM -- submitted by: gagan
Q20: Hi
i have bachelors in IT but no experience in core IT field other than one year technical recruiting and then Masters in Business development but i have been self employed for 5 years in my custom engineering business performing business development duties . I recently moved to canada.what kind of jobs should i be focussing on which required less of corporate experience but more of real time experience ?
Any help will be appreciated as i am feeling very scattered right now .

A20: Thank you for your email. This site is designed for people in the public relations and communications field. We don't have IT backgrounds and cannot provide you with advice.

I suggest you look online for an IT professional organization which would give you access to IT professionals who understand your field and the experience needed.

Margaret Ann Hennen, APR, Fellow PRSA
expert response from: Margaret Ann Hennen, APR, Fellow PRSA

  posted: February 10,2016 10:31 AM -- submitted by: Caroline
Q21: I have been offered a job and am currently employed. My current position is part time, doesn't pay enough, and is not in my field (the arts), but has opportunity to advance to full time within the next three months and develops transferable skills. The new job is full time with great benefits and is in my field, but the commute is twice as long and the road to advancement is unclear. I'm not sure what to do.

A21: Caroline--

...Sounds as if your heart is telling you to take the job offer. It's in your field, is full time and has great benefits. Sounds good! If the commute is unbearable, consider moving closer.
expert response from: Jim Haynes, APR, Fellow PRSA

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