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Need Career Guidance? Pose a Question to the“Ask the Experts” Forum

If you have questions about your job search, turn to our career experts and get the edge you need. Members of PRSA’s College of Fellows are ready and willing to help you with two programs:

Ask the Experts: Answers to quick questions about your job search. Examples include:

  • How should I respond to these types of interview questions: "Tell me about yourself” or "What are your salary requirements?”
  • How can I develop a network? Where do I start?
  • What am I doing wrong? I send out resumes but never get interviews.
  • How long should I wait after an interview to hear from an employer?

To ask a question, scroll down to the question form and fill it out. When you’re ready to submit it, click the "Submit Question" button at the bottom. Many of your questions may already be answered in the more than 300 responses listed below so you may wish to review them first.

Mentor-Match: In-depth coaching. Examples include:

  • Resume review
  • Interview coaching
  • Individual career assessment and coaching
  • Tips for dealing with current job situations

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There are currently 631 questions posted.

You are currently viewing questions 16 thru 20.

  posted: May 5,2015 10:59 PM -- submitted by: Rachel
Q16: Hi!
I am working on a project for my Graduate PR class and I was hoping you could provide me insight into a few things.

First, I was wondering what value you place on research and planning when it comes to your profession?

Next, I was also wondering your opinion on how social media is impacting and changing PR work?


A16: Rachel,
These are both good questions. I think you would benefit from having a discussion with a PR professional about both of these issues. My answering these questions will be pretty one dimensional -- if you were to talk with someone you would be able to ask follow up questions and get insights that you won't get from this exchange.

In addition, it is a perfect opportunity to network with PR professionals. I suggest you connect with your local PRSA chapter president or one of the other officers. You can find the president's name on this website -- look under communities.

Without knowing what your class project is, it's hard to know if these are really the best questions for you to be exploring. Both seem to have been asked and answered many times over. If you were to speak directly with a person, he or she could help you explore what questions really get to the information you want/need. Your results will be richer and your experience more beneficial to you.

Margaret Ann Hennen, APR, Fellow PRSA

expert response from: Margaret Ann Hennen, APR, Fellow PRSA

  posted: May 5,2015 10:45 PM -- submitted by: Renee
Q17: I'm currently up for two jobs and need to decide which one to accept. One Is franchise sales mon-fri with 2 days/wk from home, a base of 80k plus commissions. it is offered through the organization I've worked for since 2007. The other is a general manager position for a 10yr old organization working for franchisees. I'll work from home as they build the facility and wil have flexible hours after they open. Same base plus 10k signing bonus and commissions.

A17: Renee,
Congratulations on having two potential jobs to pick from. I assume your question is which job to take. That is a question only you can answer.

However, here are some things to think about which might help you answer your questions. What is your overall, long-term career goal? Which of these two positions would help you get closer to that goal? What new skills would you learn in each job? Are they skills your need to realize your long-term career goal? You have 8 years with the first company. Is this a company you want to stay with? Are the mission, vision, culture compatible with your life values? What about the other company's? Which company offers the best fit for you at this point in your career and in your life?

Do you have a mentor or someone you trust at work? Have you talked with that person about your decision? Having a face-to-face conversation with someone you trust would be a good starting point. That person will have insights into you as a person, your goals, your life style, personality, etc. All those things should be considered when making a career decision.

Good luck. I hope your new job turns out to be the job of your dreams.

Margaret Ann Hennen, APR, Fellow PRSA
expert response from: Margaret Ann Hennen, APR, Fellow PRSA

  posted: May 5,2015 10:35 PM -- submitted by: harsh
Q18: Hello,First of all I want to tell you about myself,I am pursuing btech from a repetitive college,currently I have given my 3rd year exam but I am very confuse about my career- I want to do job and want to place in a good company from campus.I love coding and code regularly .I also know web technologies and have developed a mini projects(front end).I love java and also developed mini projects in java.My problem is I don't have any major project neither in web nor in java.And I don't have a in

A18: Thank you for connecting with us. It appears that you are a computer and information technology professional. This site offers assistance to public relations and communications professionals.

I suggest you go on line and look for an IT professional organization and ask them your questions. They will have the expertise to assist you.

Good luck in your career pursuit.
Margaret Ann Hennen, APR, Fellow PRSA
expert response from: Margaret Ann Hennen, APR, Fellow PRSA

  posted: April 19,2015 03:04 PM -- submitted by: Abhilasha
Q19: Hi,
I'm from India & just got accepted into NYU's M.S. in Public Relations & Corporate Communication course.I'm skeptical about job opportunities.Could you please throw some light on what kind of job opportunities & salaries do entry level professionals have? Given that I'll have only 12 months to make a mark before my OTP deadline, what are the chances of me getting an H1-B Visa from an employer in the USA?As an international student what steps should I take to ensure success in PR field?

A19: Abhilasha--

You need to ask those questions of your contact at NYU. A counselor should be able to answer some of your questions and direct you to contacts who can help you.

Best of success to you in the USA!
expert response from: Jim Haynes, APR, Fellow PRSA

  posted: April 17,2015 04:44 PM -- submitted by: Kennie
Q20: How do I get past applicant tracking systems? I know I'm qualified for the jobs I apply for, but I get booted out because I don't have the keywords they're looking for. How do I even know which keywords to include? Most larger companies are using ATS, like Taleo (which is brutal on applicants). Most advice now is to circumvent the whole thing and go directly to the hiring mgr, but when I tried that is wasn't well received. She let me know she doesn't appreciate unsolicited resumes. Help!

A20: Network. Network. Network. Know what you're looking for. Be able to state that clearly and concisely. Make a list of companies and/or agencies where you would like to work -- research their culture, values, mission, etc. to be certain the company is a good match for you. Look within your personal network to find contacts who work for your target companies. Get introductions. Begin setting up informational interviews. Be prepared before the interview so you can ask good questions. Take notes.

Join the local chapter of PRSA, attend its meetings and events and meet professionals in your area. Ask for informational interviews. At each interview, ask for the names of 3 other people you should contact.

Most jobs are found through connections and personal referrals. It's hard work, but the rewards are great. And you will be building your network and, sometimes, making life-long friends.

Good luck,
Margaret Ann Hennen, APR, Fellow PRSA
expert response from: Margaret Ann Hennen, APR, Fellow PRSA

  posted: April 17,2015 03:45 PM -- submitted by: Frank
Q21: I have been attempting to break into the public relations industry within the DC metro area and have had plenty difficulty. I am currently working for a non profit but would really like to work for an agency, however, it seems close to impossible. In the DC area, there are so agencies that I find myself reapplying to the same companies. Would you have any suggestions as to how I should approach this, I'm spinning my wheels here

A21: Frank--

The best approach would be to join the Public Relations Society of America (PRSA), if you’re not already a member, and be as active as possible in the DC area chapter. Check out their website at

The deal is that you need to KNOW each public relations professional to whom you send a resume. The best way to get to know them is to participate in professional meetings, shake hands and exchange business cards. Then contact each of them by email and request a 20-minute telephone conference.

When you “land” such an online conference, ask for information on contacts—not necessarily those who have positions available. Public relations is a fairly small “tribe,” and you’ll probably find that PR professionals are willing to share quite a bit of information that can be of help to you. Keep written records of who gives you information on new contacts, and follow up by email/phone with each person.

Only after you have “met” a person by telephone should you send a resume, unless the contact requests one by email.

Best of success to you!
expert response from: Jim Haynes, APR, Fellow PRSA

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