PRSA Public Relations, Marketing and Communications Jobs

Ask the Experts

Need Career Guidance? Pose a Question to the“Ask the Experts” Forum

If you have questions about your job search, turn to our career experts and get the edge you need. Members of PRSA’s College of Fellows are ready and willing to help you with two programs:

Ask the Experts: Answers to quick questions about your job search. Examples include:

  • How should I respond to these types of interview questions: "Tell me about yourself” or "What are your salary requirements?”
  • How can I develop a network? Where do I start?
  • What am I doing wrong? I send out resumes but never get interviews.
  • How long should I wait after an interview to hear from an employer?

To ask a question, scroll down to the question form and fill it out. When you’re ready to submit it, click the "Submit Question" button at the bottom. Many of your questions may already be answered in the more than 300 responses listed below so you may wish to review them first.

Mentor-Match: In-depth coaching. Examples include:

  • Resume review
  • Interview coaching
  • Individual career assessment and coaching
  • Tips for dealing with current job situations

(Get a mentor)

 


There are currently 688 questions posted.

You are currently viewing questions 16 thru 20.

  posted: May 10,2016 08:23 AM -- submitted by: M. Karen Walker
Q16: I am transitioning from government/public service and academe into the corporate sector, moving to Lynchburg, Va (Blue Ridge Chapter). I am seeking samples and advice on how to telescope my 7 page, KSA-oriented cv into a traditional two-page resume. I am especially interested in pros and cons of a functional vs chronological resume, whether to provide a career objective, whether to include publications, and primers on using Skype. I have 20+ years' experience plus a PhD in Rhetoric.

A16: Karen,
You are asking the right questions about your transition. It sounds as if you're a PRSA member. Mentor Match is a PRSA member benefit (link below).

This will give you one-on-one advice about your resume and how to talk about your experience. How to position your background to appeal to potential corporate or agency managers.

Good luck,
Margaret Ann Hennen, APR, Fellow PRSA

http://www.prsa.org/jobcenter/career_resources/resource_type/strategic_advice/ask_the_experts/
expert response from: Margaret Ann Hennen, APR, Fellow PRSA

  posted: May 6,2016 12:57 PM -- submitted by: Susan
Q17: I need to change jobs due to dramatic financial changes. Career wise, I've been accepted into an online MPH program & I am very excited. Things where I'm at currently have run their course. My challenge & question: how do I exit? I'm in the midst of an enormous fundraising campaign, receipt of a fed grant north of $1mill, reno of high profile building for youth. Elected officials, business owners, news- it's everywhere & complicated. I work where I live. I'm stressed. Please advise.

A17: Susan,
You need to plan your exit strategy to achieve your goals and your organization's goals -- be clear on what those goals are for both of you. Go to your manager or the group's executive director with a plan. Talk him or her through the plan in detail.

Figure out the date you need to leave and plan backwards. Are there agencies or independent professionals in your community who can execute on the work plan you appear to have in place -- someone who can do media relations as well as fundraising and communications? Connect with a couple of them to find out capability, availability, cost, etc. You might be able to work 20 hours a week initially to supervise the contract person and to do some of the hands-on work. You can then work down your hours until you are completely out -- have the timeline clearly defined in your overall plan.

This has the benefit of giving your executives the help they need while allowing you to exit gracefully and for the organization to meet its business goals. You won't be presenting them with a problem. You'll be giving them (and yourself) a solution.

Good luck as your move forward.
Margaret Ann Hennen, APR, Fellow PRSA
expert response from: Margaret Ann Hennen, APR, Fellow PRSA

  posted: April 29,2016 03:47 PM -- submitted by: Hope Kim
Q18: Please give me some advice on finding a job in the US. I have 1.5 years of experience from globally well-known PR agency in Korea, and recently moved to the US for personal reason. I've submitted numerous resumes for entry level and 1 year experience positions for agencies in the US, yet I haven't received any responses for an interview. I also have a B.A. in communications from a college in the States. *Note: I do not need a visa support.

A18: You need to KNOW each person to whom you submit a resume. Join the Public Relations Society of America (www.prsa.org) and attend the meetings of your nearest chapter. Go early so you can meet professionals, and exchange cards with those you meet. Volunteer to help with the chapter’s activities (Usually a chapter has a volunteer coordinator.)

After you have met a person, follow up by email and ask for a 20-minute “informational” meeting to gain information about the local area and possible job opportunities. Ask the person for recommendations on people you can contact.

Check the chapter’s website and examine the list of officers, board members and committee leaders. If you find a person who works in the kind of organization that interests you, contact that person by email and ask for a 20-minute meeting to get acquainted with that kind of organization.

Remember that public relations opportunities exist in corporations, nonprofits organizations, government agencies and public relations firms. Titles of the PR people, in addition to public relations, may be corporate communications, public information, public affairs, human resources, marketing and others.

Keep careful records of those you contact so you can use a person’s name when you contact someone who has been recommended to you.

Good luck!

expert response from: Jim Haynes, APR, Fellow PRSA

  posted: April 27,2016 06:25 PM -- submitted by: Lorali Simon
Q19: In public relations, is there a difference between a director and a manager? Which position would be higher on the organizational chart?

A19: In my experience, a director is usually the higher job title of the two. However, each organization has its own way of creating position descriptions, responsibilities, titles and hierarchy. Such structure would generally be similar from one functional area to another.

Ask to see the organization's full organization chart to understand how that group is structured.

Margaret Ann Hennen, APR, Fellow PRSA
expert response from: Margaret Ann Hennen, APR, Fellow PRSA

  posted: April 26,2016 10:45 AM -- submitted by: Matt
Q20: Is it common for a director-level Communications/Marketing compensation package to be skewed heavily toward organizational achievement of sales goals?

A20: An organization constructs its position descriptions and its compensations packages in the way it feels best meets its business goals. There isn't really a "common" way.

Have you discussed with your direct manager and HR the rationale behind this? I have worked in organizations where meeting financial goals was used in the calculation of compensation.

Communications leaders play a direct role in meeting financial goals through our work, especially in employee communication, annual report development and media relations. Frequently, we work with the sales/marketing group to tell the story of how our product or services benefit our clients/customers.

The fewer silos within an organization, the better the company usually performs. And those things which have everyone's attention (in your case sales) are generally the things that get accomplished.

Regards,
Margaret Ann Hennnen, APR, Fellow PRSA


expert response from: Margaret Ann Hennen, APR, Fellow PRSA

  posted: April 25,2016 11:19 AM -- submitted by: Sanu
Q21: Please tell me that we want to the going in the pr agency then what is the job best for the me

A21: Sanu,
Is your question what job to pursue at a PR agency? If so, you need to talk with someone who knows your education, background, interests and so on. That requires a one-on-one conversation with a Public Relations professional. If you're a member of PRSA, the College of Fellows offers that service through its mentorship program.

In the mean time, you could attend local PRSA chapter meetings and /or seek our local PR professionals and ask to talk with them about the various kinds of jobs in a PR agency or in a corporate or academic setting. Ask them what skills those jobs involve, how the person prepared for a PR career and similar questions.

Regards,
Margaret Ann Hennen, APR, Fellow PRSA
expert response from: Margaret Ann Hennen, APR, Fellow PRSA

Ask your question here...

Select an Expert:
Your Name: *
Your Email: *
Your Question: *
Human Verification:

To help us ensure that you are a real human, please type the total number of circles that appear in the following images in the box below.

(image of five circles) + (image of four circles) + (image of five circles) =

       

* required fields