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Need Career Guidance? Pose a Question to the“Ask the Experts” Forum

If you have questions about your job search, turn to our career experts and get the edge you need. Members of PRSA’s College of Fellows are ready and willing to help you with two programs:

Ask the Experts: Answers to quick questions about your job search. Examples include:

  • How should I respond to these types of interview questions: "Tell me about yourself” or "What are your salary requirements?”
  • How can I develop a network? Where do I start?
  • What am I doing wrong? I send out resumes but never get interviews.
  • How long should I wait after an interview to hear from an employer?

To ask a question, scroll down to the question form and fill it out. When you’re ready to submit it, click the "Submit Question" button at the bottom. Many of your questions may already be answered in the more than 300 responses listed below so you may wish to review them first.

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There are currently 613 questions posted.

You are currently viewing questions 21 thru 25.

  posted: January 21,2015 03:08 PM -- submitted by: Rebecca Bourne
Q21: I am about to graduate with my Master's degree in PR in May and have been starting the job hunting process, but I have been going back and forth about which type of resume to send out. Is it better to send out a resume that is colorful and unique or one that is more professional and standard? What is the best way to make your resume stand out among the crowd?

A21: Rebecca--

The type of resume you send depends on the organization to which it is sent. If you are interested in a PR position in a law firm, engineering firm or accounting firm, stick with professional and standard. On the other hand, if you are applying to work in entertainment or tourism, use the colorful and unusual approach.

Good luck in your quest!
expert response from: Jim Haynes, APR, Fellow PRSA

  posted: January 21,2015 03:05 PM -- submitted by: Darshan.satra
Q22: I am BCOM graduate,mumbai and did travel and tourism course but were should i try for job in mumbai,i am confused about my career

A22: This site is limited to providing information to people in public relations. We are not able to assist you.
expert response from: Jim Haynes, APR, Fellow PRSA

  posted: January 16,2015 01:55 PM -- submitted by: Mary
Q23: I started working at a retail job this week(2 days so far) and I like it there but I want work at a retail that sells computers . But I read the qualifications that says at least 1 year of customer service. But I'm starting to learn about retail and understand it really fast. I really want to work there and I know a lot about computers. Should I apply anyways or just stay there a year? I'm a student that is currently trying to get a degree in computer science if this helps.

A23: Mary--

This site is devoted to assisting public relations practitioners. You need to seek help from sites and individuals who can be of help in retail work.
expert response from: Jim Haynes, APR, Fellow PRSA

  posted: January 14,2015 03:49 PM -- submitted by: Lisa Oliphant
Q24: What is the best way to phrase salary requirements when an agency has asked that you include that in the cover letter?

A24: Lisa--

That's a bit like walking a tightrope, isn't it?

Perhaps the best way is to present a range of salaries as closely as possible related to the position and your experience level.

You may be able to find the information you need in these websites:

expert response from: Jim Haynes, APR, Fellow PRSA

  posted: January 9,2015 02:07 PM -- submitted by: Priyanka Dave
Q25: I have an M.A. in Corp.Comm. from Baruch College, New York and have 10 months of corporate public relations/comms. internship experience. I want to transition to entry-level positions in agency environment. I have been applying on job portals of various agencies but no response from them. Seems like a black box. Also, I am on international student visa and my training period expires in June 2015. Need to get an employer to sponsor work visa by this April. Is that even possible in this industry?

A25: Here’s what I recommend:

You need to know each of the people to whom you send resumes and cover letters. The best way to do that is to attend PRSA chapter meetings. The New York chapter website is

Check the website and put the dates/times/locations of their chapter meetings and other events on your calendar. Work out a way to attend some of them. Be there early, and take along a generous supply of business cards and hand them out to professionals whom you meet. This is not the place to distribute resumes. Collect a business card from each person, and send your resume to them by email, reminding them that you met them at a PRSA meeting.

If you can, volunteer to help with registration for a chapter meeting. That’s a good way to meet professionals.

If you haven’t already done so, go to and examine this 150-page Study Guide for Accreditation in Public Relations. Go through the study guide carefully, and check off those KSAs (Knowledge, Skills and Abilities) where you have experience that you can document. Pay attention to the KSAs where you need to improve. Seek workshops, publications and so on that will help.

Best of success to you!

expert response from: Jim Haynes, APR, Fellow PRSA

  posted: January 9,2015 11:41 AM -- submitted by: Tracie Dehart
Q26: I have a bachelor of science degree in Microbiology and have worked in the food and pharma industry as a manager and in several Quality roles. I am ready to make a career change and have done alot of research on PR and really would like to get an entry level position and try it out. I am just not sure how to begin. I have updated my resume to a transferable skills format and sent it out but am not quite sure how to get an interview or what else I could do to set myself up for success. Advice

A26: Have you prepared beyond paper/library research of public relations careers? Do you know any PR professionals? Have you taken any PR classes? Have you shadowed a PR professional? Have you interviewed PR professionals? Have you attended professional public relations seminars and meetings -- such as your local PRSA chapter meetings? Have you worked with a nonprofit in its PR/Communications/marketing group?

In short, have you networked within your local PR community? If so, you've done the right things and people will remember you if your skills are what they need. If you haven't networked, get started. It is the best way to find a new position.

Also, consider joining a professional organizations such as PRSA or IABC or another in your locale. Attend its meetings.

Good luck,
Margaret Ann Hennen, APR, Fellow PRSA
expert response from: Margaret Ann Hennen, APR, Fellow PRSA

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