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Need Career Guidance? Pose a Question to the“Ask the Experts” Forum

If you have questions about your job search, turn to our career experts and get the edge you need. Members of PRSA’s College of Fellows are ready and willing to help you with two programs:

Ask the Experts: Answers to quick questions about your job search. Examples include:

  • How should I respond to these types of interview questions: "Tell me about yourself” or "What are your salary requirements?”
  • How can I develop a network? Where do I start?
  • What am I doing wrong? I send out resumes but never get interviews.
  • How long should I wait after an interview to hear from an employer?

To ask a question, scroll down to the question form and fill it out. When you’re ready to submit it, click the "Submit Question" button at the bottom. Many of your questions may already be answered in the more than 300 responses listed below so you may wish to review them first.

Mentor-Match: In-depth coaching. Examples include:

  • Resume review
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  • Individual career assessment and coaching
  • Tips for dealing with current job situations

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There are currently 572 questions posted.

You are currently viewing questions 6 thru 10.

  posted: July 1,2014 10:38 PM -- submitted by: Jeff C
Q6: I've been trying to transition myself into a mid-level, marketing/pr role. I've been the director of marketing and fundraising for a mid-level, local non-profit but I'd really prefer a position that doesn't involve fundraising or sales. I've interviewed for some great positions in my area in the past year but have been "2nd best" twice. I recently wasn't invited to interview for a job that would've been an ideal fit for me. Might I be missing something that I'm not realizing?

A6: Jeff,
Are you a member of your local PRSA chapter? If so, I recommend that you connect with the mentor program at PRSA. A PRSA Fellow will work with you -- review your resume and talk with you about your experience and learn from you how you are presenting yourself and talking about your work.

This is a member benefit -- a free service which comes with your membership.

A mentor will be able to look more closely at your specific case and give you advice.

You are asking good questions. Good luck
Margaret Ann Hennen, APR, Fellow PRSA
expert response from: Margaret Ann Hennen, APR, Fellow PRSA

  posted: June 30,2014 02:31 AM -- submitted by: Lucas Miller
Q7: Would experience or a Master's degree be more helpful for future career advancement in the world of Public Relations? I guess I'm really getting at this: how important is a Master's degree in the world o Public Relations? I'm hearing a bit of everything, to be honest, and would love to know what you think.

A7: See your previous inquiry.
expert response from: Margaret Ann Hennen, APR, Fellow PRSA

  posted: June 30,2014 02:30 AM -- submitted by: Lucas Miller
Q8: I'm a Spanish and Latin American Studies double major at Brigham Young University with one semester left of school. I'm currently interning at Fusion 360 which is a digital marketing and PR firm based in Salt Lake City. I love what I do and want to start working right after graduation. Do I need a graduate degree seeing as how I haven't formally studied communications? I've been offered a job by the firm, but the pay is pretty weak. Do I need to "pay my dues" as far as salary is concerned?

A8: Lucas,
Thank you for both your inquiries. Even if you plan to do graduate level work, the practical experience you are currently getting is invaluable. There is no hard and fast rule about graduate school. As with most things in life, it depends on you, your abilities, your skills, the opportunities you make and take advantage of, etc.

Regarding pay: is the pay "pretty weak" based on your expectations or upon industry standards in your location? You should be able to find out about industry standards through your state department of labor and industry. They should be able to give you starting level salaries for public relations firms.

Regarding accepting the offer: are you learning things each day/week/month? Do you work with people who encourage your professional growth? Is the organization you're working for respected in your market? Do you like the culture of the organization? Do you like and respect your co-works and leadership team?

Only you can answer these questions and know if this is the right fit for you.

You are fortunate to have a choice to make. Many recent college graduates are not finding satisfying work in their fields of study.

Good luck with your decision and in your career.

Regards,
Margaret Ann Hennen, APR, Fellow PRSA


expert response from: Margaret Ann Hennen, APR, Fellow PRSA

  posted: June 26,2014 05:27 PM -- submitted by: L. Jorgensen
Q9: I just moved to a new state and city, and have transitioned from a full-time in-house PR Manager to a part-time freelancer. I am currently doing freelance work for a marketing agency, but would like to build my clientele and work load in my new town. As a freelance agent who hopes to get enough work to go full-time, would it be necessary to start my own business, i.e. inc. a consulting/freelance business name, etc. Eventually, I would ideally get enough work to start my own boutique agency.

A9: While each person must decide that kind of thing for himself or herself, I would definitely start an official business. An attorney or accountant can talk you through various options to decide which is best for your specific situation. I recommend consulting a professional so things are set up properly from the beginning.

Also, you might want to check into PRSA's support for independent practitioners. There are many of us proving public relations and communications counsel and resources are available online.

If you aren't currently a PRSA member, I suggest joining your local and getting active with other professionals. That networking can help you build your client base as well as help you get settled in your new community.

Good luck,
Margaret Ann Hennen, APR, Fellow PRSA
expert response from: Margaret Ann Hennen, APR, Fellow PRSA

  posted: June 23,2014 11:42 PM -- submitted by: satish kumar
Q10: sir i completed inermediate in 1999.degree in 2007 and degree b.sc admission in 2001.in from 2007 i did marketing job but i never satisfied with that job.for that reason i am doing hardware and networking course (mcse,ccna.linux )course .will i get a job based on my acadamic profile on linux .my age is 31.pls give me advice sir please

A10: If I understand your questions correctly, you are looking to know about your prospects of finding a job based on your academic achievements.

As with any degree, what you put into your work is generally what you will get out of it. You need to have this conversation with someone at your institution of higher learning who specializes in your field of study.

Good luck,
Margaret Ann Hennen, APR, Fellow PRSA
expert response from: Margaret Ann Hennen, APR, Fellow PRSA

  posted: June 23,2014 11:40 PM -- submitted by: Michael Baumeister
Q11: I am entering my final year of college, and will be graduating with a B.A. in Accounting. While it may seem odd, I have a strong desire to enter the field of actuarial work, and I was wondering what I can do now to enter this career as soon as I come out of college. I will be taking a statistics class my final semester.

A11: Great that you are asking this kind of question at this stage in your college career.

You need to seek this advice from an organization specific to accounting and actuarial sciences. Try a professional organization or your college's guidance department.

We are here for communications and public relations career questions.

Good luck.
Margaret Ann Hennen, APR, Fellow PRSA

expert response from: Margaret Ann Hennen, APR, Fellow PRSA

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