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Public Relations Professional Career Guide

Published in 1993, the Public Relations Professional Career Guide remains the seminal guide to a career in public relations, detailing the knowledge and skills that every sucessful public relations professional must have.

The guide includes all the information you need to enter and advance in the field, from detailed job descriptions to self-assessment tests that will help you understand the skills you have and identify the ones you need. The guide also can help you determine your strengths and weaknesses, and recognize those areas where continuing education can sharpen your skills and make you more marketable.