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Personal Branding & SEO

Social Media and Search Engine Optimization for Job Seekers

An important part of finding the right job is helping potential employers find you. In addition to becoming SEO and social media savvy, TopRank® Online Marketing advises job seekers to:

  • Own their personal SEO.
  • Create an industry blog.
  • Publish personal case studies.
  • Optimize social content to appear in search results.
  • Monitor and manage their reputation.

PRSA Tactics Article: "How to Develop Your Personal Brand"