PRSA Public Relations, Marketing and Communications Jobs

Five Resume Do's

1.  Keep it short.

No one wants to read a book about your job experience. Think of it as a tantalizing trailer to the entire film of your career.
                  

2.  Look at your resume as if you were the person doing the hiring.

Step back, take a look at your resume and realize that it will pass under the nose of someone who is going to be seeing a lot of resumes. Maybe it’s someone who is in HR and sees hundreds a day. Maybe it’s someone who leads a group of 15 people and is staying late so they can finally get to the stack of resumes on their desk.

If this person picks up a resume and 80% of the first page only gives them the person’s objective and what they’re doing in their current job, which is only 20% of their career history, then it’s a FAIL. They will can it and move on.

Similarly, if the person has a big stack of resumes to read, they’re not going to want to read 500 words on a page with 1/2 inch margins in single-line paragraphs.


3.  Get inspired.

Feeling like your resume looks a little tired? Consider some cosmetics.

For starters, Mashable has some CV eye candy.

While you shouldn’t feel pressured to go out and spend thousands paying a creative to fix your resume the way they did their own, just get inspired to think outside the box. You don’t want something off the wall or so stylized it does not appeal to a broad general public. But you don’t want something wordy, bland and boring that’s torture to review.

While keeping the resume short and sweet, you can utilize online links or tools to quickly allow the viewer to see more about who you are and what you’ve done. Many of these ideas are something you can incorporate into your own portfolio with a just few clicks.


4.  Use technology.

Instead of just sending out resumes, many are looking to multimedia to make things interesting and land a job.

Mashable also lists various web tactics to give your job search some muscles. Consider a PowerPoint, dedicated Facebook page or even advertising yourself on Google.


5.  Use the key words from the job description in your resume and cover letter.

We’ve said it before, but we’ll say it again: if you are applying for an opportunity that asks for a skill you have, make sure this is clear in your resume.

Sometimes job posts can be vague, we know. But focus on as many specifics as you can and make sure it is obvious to the person in HR that you have these qualities.

If the job requires “knowledge of consumer goods,” that “consumer goods” has got to be in your resume where an HR rep that’s looking for that exact phrase, can see it.               

                  
With more than 20 years recruiting exclusively in PR and corporate communications, Sandy Charet understands communications careers inside and out. Sandy has been able to observe the shifts and innovations in the industry and uses this to craft beneficial and long-lasting relationships for both her clients and the candidates she works with. When she's not working her recruiting magic, Sandy enjoys searching for the perfect latte.

Connect with Sandy on LinkedIn (http://www.linkedin.com/in/charet), Twitter (twitter.com/charetprjobs) and Facebook (http://www.facebook.com/pages/Charet-Associates/220256791334013) or visit www.charet.com.