As every experienced resume writer and career coach knows, you only get one chance to make a killer first impression. That’s why it’s so important for job seekers to put their best foot forward with a compelling, professionally written resume.
It’s equally crucial to make sure the information prospective employers find online is compelling. These days, more than 85 percent of recruiters Google job candidates. Only about 12 percent of the returned search results are relevant.
QR or “quick response” codes – those little black modules arranged in a square pattern on a white background that you see in print publications and on retail products – are a hot marketing trend that can help. The codes can be easily added to a resume and, when scanned with a smart phone, will direct readers to the right information.
That information can include verified Google search results, biographical information, an online portfolio, videos and other details. It’s a way for a job seeker to ensure that’s what found online is their “curated identity.”
Louise Kursmark, President of Best Impression Career Services, Inc., and a top resume writing expert, sees at least three possible advantages to using QR codes on resumes.
“With attention spans shorter than ever, it’s important to be brief,” she noted. “With a QR code, candidates can give readers access to additional information without attempting to include everything on the resume.
Also, the QR code-linked URL is dynamic, so information can be updated. Plus, the use of a QR code positions the candidate as tech-savvy. It could definitely help a job seeker stand out from the crowd.”
In a tough job market, it’s important for job seekers to differentiate themselves. Using a QR code on a resume can give candidates an edge by enabling them to condense the amount of information on the document while providing a dynamic link to additional data. It also conveys a tech savvy image. Together, those two advantages create a document that makes a killer first impression.
For additional information, please contact the author, James Alexander, Founder and CEO of IAEWS and Member Vizibility.